How marketers are leveraging Olympics’ focus on women’s sports to drive engagement
Martech
JULY 24, 2024
Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.” How do we bring that here?
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