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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.” How do we bring that here?

Sports 120
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Global search engine AI innovations: What SEOs need to know

Search Engine Land

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

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Salesforce unveils integrated ecommerce storefronts

Martech

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

Price 120
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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

And thats okay because we see technology as an enabling function, not our primary skill. We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. How does the technology help move your brand forward? We acquired Shoe Station in 2021.

UX 59
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

We have one in stealth here that’s going to be very exciting to launch in the coming months. GTM continues to weigh on founders, and has increased every year since 2021. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win.

GTM 111
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. Both trends deserve further analysis.

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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

This isn’t just a comeback story—it’s a masterclass in how enterprise software companies can reinvent themselves when new technological waves create fresh demand for their core capabilities. After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021.

Growth 104