article thumbnail

Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.”

article thumbnail

Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. Leonardo.AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 1, 2022–Dec.

article thumbnail

How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. billion in revenue in 2023 — a 67% increase from 2022. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 126
article thumbnail

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.

article thumbnail

Why Google lost: The DoJ’s case in 11 slides

Martech

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system.

article thumbnail

Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? The best grow faster than ever.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement.