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How to identify high-churn personas in B2B and mitigate their risk

Martech

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Everyone was eager to adopt new technology and had high expectations for what that technology would do. Flexible contract terms and proactive support can help too.

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A roadmap to martech stack maturity

Martech

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Contract When does the contract end?

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Tools and Technology for Modern Outside Sales Teams Modern outside sales teams depend on important tools and technology to enhance their sales performance and maintain competitiveness in the current dynamic sales environment. The inside sales team plays a crucial role in this dynamic environment.

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What to do when your vendor has a data breach

Martech

million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert. Furthermore, these breaches are expensive and slow to be discovered. This is absolutely one of them.

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How AI is reshaping the content creator industry

Search Engine Land

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

This isn’t just a comeback story—it’s a masterclass in how enterprise software companies can reinvent themselves when new technological waves create fresh demand for their core capabilities. When new technological waves emerge, platform companies can adapt faster than feature companies. in operating income in 2024 (vs.

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5 Perhaps Somewhat Obvious Predictions for SaaS in 2024

SaaStr

Five perhaps somewhat obvious predictions for 2024: 1. Even if a contraction in buying more SaaS products really was a far bigger issue than interest rates in reality the past 18-24 months. Industry leaders, from Outreach to Gong, to Zoominfo and Box, should see a boost in 2024. Seat contractions and app layoffs are behind us.

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