SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. 2021 was the boom.

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B2B Angle X-functional Trust 92

Search Engine Land

SEPTEMBER 27, 2023

Platform-specific content customization In the evolving search universe, different content platforms act like distinct planets – each with its own personality, audience, and algorithms. The content created must feel native to each platform, underscoring the importance of platform-specific content customization. SUBSCRIBE See terms.

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Strategize Entertainment Engineering Trust 133

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

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Quota Finance Drivers/motivators GTM 100

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

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Construction Sales B2C B2B 77

Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers. Understand audience feedback.

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Objectives and Key Results A/B testing Strategize Angle 128

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

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Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Content is key for building trust. Let's dive in. In this way, they can sell through these objections."

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Objectives and Key Results Pipeline Sales Trust 73

SaaStr

SEPTEMBER 3, 2023

If your customers love and trust you, they buy more from you More products, more seats, bigger editions, more use cases Seen this in every single SaaS company I've ever worked with Few do everything they could here — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 27, 2023 In simpler times, this thinking is a positive.

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Customers Price Contract Growth 94

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

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GTM Intrinsic Customers Contract 96

Salesforce

MAY 9, 2024

Learn to unlock data and build with AI Trailhead, Salesforce’s free online learning platform , provides you with your own free custom practice org, provisioned with Prompt Builder, Einstein Copilot, and Data Cloud, to get hands-on experience in a sandbox environment. Hands-on with Prompt Builder Pt. Hands-on with Prompt Builder Pt.

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CRM Technology Technology Start-ups 144

Salesforce

JANUARY 2, 2024

AI has the potential to save significant time by handling these routine tasks, giving your team the freedom to spend more time building relationships with customers and making sales. Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts.

Sales 69

Sales Cold Call Technique B2C 69

Hubspot

MAY 6, 2024

A rousing 22% of unicorn startups are HubSpot customers. Image Source Growth Opportunities High valuations reflect excitement about a company's potential growth opportunities. In the startup world, growth often looks like a scalable product that can have global reach. A unicorn company isn't necessarily profitable.

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Manufacturing Pharmaceutical Technology Technology 52

Salesforce

JANUARY 2, 2024

AI has the potential to save significant time by handling these routine tasks, giving your team the freedom to spend more time building relationships with customers and making sales. Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts.

Sales 64

Sales Cold Call Technique B2C 64

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. In 2024, the snowball is looking like it will be a full-fledged snowman. All aboard! But don’t worry, it’s not leaving.

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GTM Growth Campaign B2B 94

Search Engine Land

FEBRUARY 1, 2024

This positive trend is likely to boost confidence among cautious marketers, renewing their trust in the sector. billion in the first quarter of 2024, reflecting a growth of 8% to 13% compared to the first quarter of 2023. .” Looking ahead. Amazon expects net sales to range between $138.0 billion and $143.5

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Service Territory Networking Trust 116

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach. What will I take into 2024?

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CRM Government Customer Relationship Management Relationship Management 96

Salesforce

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Build trust in AI Building trust is a must in AI.

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Commission CRM Education Trust 116

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

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Sports Strategic partnership Networking Entertainment 82

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Ways to leverage data to deliver something meaningful back to customers.

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Customers Objectives and Key Results Click Through Rate Campaign 72

Salesforce

JANUARY 8, 2024

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

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Angle Healthcare Technology Technology 76

Salesforce

FEBRUARY 7, 2024

Data takes center stage in building trust. Sensitive customer data stays private, and customers stay satisfied. In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Fortunately, strong data privacy practices foster and maintain trust.

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Healthcare Commission Trust Territory 59

Search Engine Land

DECEMBER 7, 2023

As we look ahead, understanding and adapting to these changing SERPs will be crucial to seeing future organic growth. You must prioritize establishing credibility and demonstrating the accuracy of your information to maintain trust and authority in your field. Focus on these key areas to future-proof your SERPs in 2024.

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Niche User Experience Real Estate CTR 134

Martech

DECEMBER 29, 2023

billion , an increase of 5% in year-over-year growth. Dig deeper: The martech revolution: Making deeper customer connections in a digital world Before celebrating their week’s worth of booming revenue, brands should evaluate their tactics to prepare marketing campaigns to drive value for the entire next year. Probably not.

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Trust Drivers/motivators Repeat business Sales 96

Salesforce

AUGUST 15, 2023

AI is already transforming the way we can connect with customers. The Dreamforce guide for marketers Dreamforce is packed with sessions that will help you better connect with your customers. We’ll discuss specific examples, as well as top-of-mind topics such as security, trust, and relevance. Sound like hyperbole?

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B2B CRM Trust Campaign 98

Martech

APRIL 23, 2024

Prices might rise in the future to rid themselves of the customers they consider less valuable — like you. While this is a great growth strategy for them, it could also result in higher costs to you down the road, especially if those capabilities would not be much of a value-add. Going deeper and wider to provide more capabilities.

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Government Technology Technology Trust 88

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. But, throughout 2024, I don’t think we’ll see businesses prioritizing virtual selling strategies as much as before because restrictions have lifted. 6 Sales Trends That Could Fizzle This Year 1.

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Cold Call Pitch Sales Consult 67

Veloxy

APRIL 12, 2023

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Some customers may have a basic understanding of solar, while others may not know much at all.

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Referrals Finance Objectives and Key Results Sales 246

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024.

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Promote Campaign B2C Retail 109

Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Why does Lectric rank in the top 3?

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CTR Electricity Real Estate X-functional 96

Sales Hacker

JANUARY 12, 2024

The enduring truth of the statement “ people buy from people they know, like, and trust” remains a constant in the realm of sales. The book is about much more than putting yourself in the customer’s shoes. It should be a continuous ongoing process, extending through the customer lifecycle. In short: to sell the way you buy.

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Sell GTM Sales Up-sell 93

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Founders are all in. That’s sales.

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GTM Real Estate Launch B2B 67

SaaStr

APRIL 3, 2024

Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024. How about bringing more value to customers in a much shorter time frame? Or supporting customers by enabling GenAI? How to Buck Up and Go Long in SaaS?

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Healthcare Trust Drivers/motivators Start-ups 92

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. Trusted to remain agile but effective.

GTM 113

GTM Market share Growth Technology 113

Search Engine Land

MAY 24, 2023

Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

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Campaign Trust Launch Networking 108

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. Talk about explosive growth! Did it resonate with them?

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Campaign Product Niche Promote 256

Search Engine Land

OCTOBER 6, 2023

This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. Content orchestration: Omnichannel presence and connected customer journey.

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UX User Experience Engineering Government 122

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? They said, “ The growth is amazing, but we’ll have to be able to sell into the Enterprise. The lesson learned?

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GTM Cross-sell Government Legal 74