Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount.

GTM 98

GTM Drivers/motivators Legal Finance 98

SaaStr

JUNE 26, 2025

The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? The Economics Drive Adoption The ROI is compelling. ClassPass achieved a 95% cost reduction in support conversations.

Territory 103

Territory Sales Negotiate Price 103

Search Engine Land

JULY 16, 2024

SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. They still make money by selling courses and books to the naïve public on “how to make easy money by mass-producing content with AI.” In the U.S.,

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. In 2024, SEO is quite an umbrella term and there are different tactics within SEO. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Speed up ticket handling with new send options in the help desk.

Objectives and Key Results 114

Objectives and Key Results Contact CRM Appointment 114

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. These range from strategic alterations to investments you can make that will have a transformational impact.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. Now is the time to ensure that you are set up for success. The following characteristics will separate the enterprise winners and losers at the end of 2024.

Technology 112

Technology Technology Consult Strategize 112

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. Business email address Sign me up! Optimizing your budget and being strategic about your priorities is essential.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

JUNE 22, 2025

Also, importantly, it’s not just a survey of venture-backed start-ups. They go broader, and it encompasses many slower growing start-ups. A nd it excludes many AI high-fliers. It’s a good look at all B2B start-ups, not just the higher fliers. Yes, you read that right – a 5 percentage point decline year-over-year.

B2B 84

B2B Cross-sell Growth Up-sell 84

SaaStr

DECEMBER 27, 2024

Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interviewing me, but do you regret selling your company?” Now it’s flashing back up.”

Meeting 110

Meeting B2B Growth Engineering 110

Veloxy

JUNE 20, 2024

But what are your best options in 2024? That way your data is always up-to-date, regardless of your internet connection. Best Mobile CRM Apps in 2024 I get it… choosing the right mobile CRM app can be overwhelming. So here are my top recommendations for the top mobile CRM solutions for 2024.

CRM 246

CRM Product Sales Pipeline 246

SaaStr

MAY 27, 2025

Classic buy-fix-sell. AI Creates New Strategic Value Informatica wasn’t just acquired for their current business – they were acquired for their role in making AI workable at enterprise scale. The Strategic Acquirer Playbook Why did Salesforce pay $8B when they walked away in 2024?

Government 59

Government Strategize Price Growth 59

Martech

MAY 12, 2025

Up to 36.8% Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Email: Business email address Sign me up! Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104

Retail Strategic partnership Networking Commission 104

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Sales Pop!

JANUARY 13, 2024

For all of us in selling, while we may not strike fear in the hearts of those we deal with as dragons clearly do, we depend daily on our courage, creativity and innovation. But the real survival skill in selling is our ability to KARE. In selling, we spend much time with logical groupings. That’s why it’s important to care.

Healthcare 147

Healthcare Represent Manufacturing Clients 147

Veloxy

FEBRUARY 1, 2024

Lead response time in a sales context is measured as the average time span between a lead self-identifying and a sales rep promptly following up. Boosting email open rates requires a strategic approach. It helps track progress toward goals, adjust sales compensation, and identify strategic issues. Keep pushing forward!

Product 130

Product Quota Objectives and Key Results CRM 130

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. Because sales funnels are the most effective way to sell online. What’s the Biggest Mistake People Make When Selling Online? Did it resonate with them?

Campaign 256

Campaign Product Niche Promote 256

SaaStr

MAY 20, 2025

Convergent evolution from 2 very different start-ups that now have many similarities at scale. Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub.

Customers 106

Customers Non-Profits Education Cross-sell 106

Hubspot

DECEMBER 4, 2024

In this post, I’ll explore specific ways that AI is transforming businesses of all sizes, why it could be a worthwhile investment, and I’ll also share what you need to know to get your business up to speed, equipped for anything, and ready for future developments in tech. Why Use AI in Business in 2024? Check out my thoughts below: 1.

Service 64

Service Manufacturing Prospecting Campaign 64

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.

X-functional 82

X-functional Growth Price B2B 82

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Unlike acquisitions, they let businesses share resources without giving up control. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 56

X-functional Manufacturing Government Non-Profits 56

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals. to 2 years).

GTM 121

GTM Sales Growth Represent 121

Sales Pop!

JULY 21, 2024

Here we stand at the midpoint of the selling year – the transition from H1 to H2 and Q2 to Q3, whichever time hump you prefer. If your efforts since January have been fruitful, you’re positioned to continue your good fortune and make 2024 a really great year. It’s always easier to work through issues with people you know.

Clients 130

Clients Contact Up-sell Represent 130

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. The small accounts should ideally be strategic. Think about how you can help your clients best sell ideas to their managers; help them build business cases or empower them with tools.

Contract 92

Contract Clients Pitch Growth 92

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. Tell stories.

Retail 72

Retail Campaign Strategize Cross-sell 72

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 102

GTM E-commerce Real Estate Networking 102

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. This begins at the sales rep level but can become an enterprise-wide problem when sales staff, from reps up to SVPs, focus on their year-to-date (YTD) positions against quota. Why are revenue targets so hard to hit? Monitor and review.

Meeting 66

Meeting Pipeline Quota Sales 66

Martech

JULY 31, 2023

Improving for 2024. Even if you set it up today and start gathering data and running tests, you’ll have three months of learning with a few weeks of holiday high tide to spare. Make sure you’re testing post-purchase experiences now, when volume is slower, to put the most effective one in place in Q4 as purchases ramp up.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. Strategic : It moves the needle/makes a difference. The metric?

Price 81

Price B2C Manufacturing Negotiate 81

The Advantexe Advisor

AUGUST 4, 2023

there is a nagging feeling in the back of your mind that the fall, the end of Q3, the beginning of Q4, and the new year of 2024 are accelerating around the track faster than we want to think about. I looked up the gross margin on Google and the research said the margins were around 14%. My local supermarket is charging for bags.

Cold Call 98

Cold Call Entertainment Strategize Networking 98

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Are you selling a product in a well defined category with other direct competitors? Be willing to iterate and push the envelope on pricing, and make sure your pricing lines up with your sales process. Pricing is always evolving.

Non-Profits 125

Non-Profits Price Contract Start-ups 125

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Contract renewal dates.

Intrinsic 121

Intrinsic GTM Customers Contract 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. AI is here, and it’s transforming how we sell. Help your team close more deals.

GTM 113

GTM Sales Pipeline Growth 113

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. Greater resonance, greater pipeline generation.

GTM 108

GTM Strategize Launch Pipeline 108

Sales Hacker

JANUARY 12, 2024

This week, we’ll dissect two areas that sales authenticity derives from and how to embrace it to – well, sell. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? In short: to sell the way you buy. Let’s get into it. It doesn’t stop – at all.

Sell 119

Sell GTM Sales Up-sell 119