Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The result?

Education 103

Education Legal Promote Growth 103

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Are you getting the most from your stack?

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.

Profit margin 132

Profit margin B2B Campaign Retail 132

Sales Pop!

JUNE 14, 2024

Because of its rapid evolution, technology plays a crucial role in shaping the industry. Today, many F&B tech players cater to the growing demands for sustainability, efficiency, and personalized experiences. What These F&B Tech Startups Bring in 2024 F&B tech startups bring various solutions to the table this year.

Agriculture 130

Agriculture Manufacturing Technology Technology 130

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Read the full Salesforce Winter 2024 release notes here. Get MarTech! In your inbox.

Cross-sell 124

Cross-sell B2B User Experience Represent 124

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Read the full Salesforce Spring 2024 release notes here.

User Experience 115

User Experience Promote Trust CRM 115

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 124

Service E-commerce Strategize Campaign 124

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.”

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

OCTOBER 9, 2024

Marketers can guide visitors to the next logical step, whether it’s accessing more information, making a purchase, or scheduling a meeting with the best rep for them — all while reducing tool complexity and enhancing the user experience. Stay tuned for next month’s updates as HubSpot continues to evolve.

Product 122

Product Real Estate CRM Pipeline 122

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This update delivers an enhanced user experience for agents. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x

X-functional 109

X-functional Angle User Experience Presentation 109

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Commission 114

Commission Territory Legal Prospecting 114

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Easier HubSpot navigation for enhanced user experience. February brought updates that introduce groundbreaking forecasting tools and service enhancements. In your inbox.

Strategize 109

Strategize User Experience Contact Service 109

Search Engine Land

DECEMBER 7, 2023

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. See terms.

Niche 123

Niche User Experience Real Estate CTR 123

Salesforce

DECEMBER 6, 2023

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Design for All Learn why it’s important to make technology accessible to everyone.

UX 72

UX Legal Negotiate User Experience 72

Search Engine Land

FEBRUARY 19, 2024

So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4 Voice search is changing, seeing technological advances, and is impacting industries. Younger users (Gen Alpha) Younger users are using voice more often to find answers. billion units.

Entertainment 123

Entertainment Technology Technology Gaming 123

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024.

Trust 124

Trust Customers Healthcare Teamwork 124

Martech

DECEMBER 7, 2023

It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels. LogRocket’s Galileo AI analyzes user experience data and identifies key areas of friction. Personality personalizes content with a unique brand voice and style.

E-commerce 115

E-commerce User Experience Campaign Conversion 115

Salesforce

JULY 1, 2025

As companies contemplate building or implementing AI-powered technologies, what are user experience (UX) designers reading to meet this moment? The resulting list of titles reflects the collective challenges our field faces as teams grasp the evolving technology. Not all the books are recent.

UX 52

UX User Experience Technology Technology 52

Search Engine Land

OCTOBER 6, 2023

Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. Personalization: Tailoring user experiences based on individual preferences and behaviors. Brands must leverage the right CMS, CDP and CRM for personalizing user experiences.

UX 118

UX User Experience Engineering Government 118

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 109

User Experience Sports Manufacturing Engineering 109

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can provide change management expertise to help businesses navigate the cultural, operational, and technological changes required for successful CX transformation. I am trained with MarTech content.

Customers 109

Customers Consult User Experience Strategize 109

Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. Mobile: Does your site provide a solid mobile experience? Technology : Is your website search engine-friendly? User experience (UX): Ensure your site is a joy to use and navigate.

UX 129

UX Click Through Rate Engineering Service 129

Search Engine Land

SEPTEMBER 21, 2023

Microsoft is planning to launch Compare and Decide Ads in close beta in early 2024. It's important to keep up-to-date with new ad products and targeting tools to ensure you are delivering the best possible user experience and reaching high-value customers. SUBSCRIBE See terms. Why we care. What has Microsoft said?

Retail 109

Retail User Experience Represent Launch 109

Search Engine Land

MAY 14, 2024

AI Overviews was introduced as part of the Search Generative Experience last May 2023. It was opt-in within the Google Search Labs , until Google began testing AI Overviews in the wild for a subset of users in March 2024. AI Overviews gives answers to queries using generative AI technology powered by Google Gemini.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Tracking the time users take to derive value offers insights into initial user experience effectiveness. Contract renewal dates. At Demandbase, data wins every time. Big things ahead.

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Intrinsic GTM Customers Contract 121

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. You must understand the technological aspects and the company’s goals and strategy.

Strategize 94

Strategize Technology Technology Retail 94

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 100

User Experience Sports Manufacturing Engineering 100

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

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GTM Price User Experience Account management 111

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. ” #4. Should be a great one! #5. CEO and Co-Founder Bella Liu, Writer.ai

GTM 117

GTM Cross-sell Finance Price 117

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. This year will see a renewed emphasis on regulatory compliance as five additional U.S.

GTM 98

GTM Legal UX User Experience 98

Martech

FEBRUARY 12, 2025

From the recent backlash over healthcare costs and coverage to issues with AI and the side panels simply blowing off of Boeings , organizations across sectors are learning a crucial lesson: Technology might help, but it can’t solve reputation crises alone. Reputation management isn’t just about putting out fires anymore.

Healthcare 78

Healthcare Trust Legal Price 78

Search Engine Land

DECEMBER 14, 2023

It will then gradually expand to all EEA and UK traffic by the end of February 2024. TCF is a voluntary standard developed by IAB Europe that fosters collaboration between website publishers, app developers, and technology partners. Enforcement will begin on January 16, 2023, and will affect a small percentage of EEA and UK traffic.

Territory 85

Territory Legal User Experience Campaign 85

Highspot

MAY 15, 2025

According to Gartner’s 2024 Sales Enablement Leadership Vision , organizations that use just-in-time learning are 3.5 Leverage technology to streamline enablement A partner portal is just one option. According to Gartner, 49% of sellers report being overwhelmed by the technologies needed to do their work.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52