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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. “It

Customers 124
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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category. Get MarTech!

Product 80
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

Sports 80
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How marketers can use cognitive biases to influence customer decisions

Martech

You’re not rational — and neither are your customers. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. People, including your customers, tend to make decisions that don’t always make sense, often succumbing to the biases lurking below the surface.

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8 Revenue Enablement Strategies That Get Results

Highspot

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. This lets you customize your sales approach for each customer segment.

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Everything You Need to Know About Mobile Commerce

Salesforce

Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. Global social commerce sales are estimated to reach $2.9

Retail 119
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9.3M Jobs and $1.6T in Revenue: The Salesforce Business Partner Ecosystem

Salesforce

We believe it takes a village to help organizations of any size, B2C or B2B, make their business processes more efficient and accessible, and to get the most value from their data to personalize customer experiences. From the beginning, Salesforce has been deeply invested in the success of each customer, developer, and partner we work with.

B2C 52