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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category. Get MarTech! In your inbox.

Product 84
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Podcasts are projected to reach $2.6 Monthly U.S.

Sports 82
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TikTok set to trial ad-free subscription for $4.99

Search Engine Land

TikTok may soon pilot an ad-free subscription service on its app. If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026.

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5 Interesting Learnings From Salesforce at $24B+ ARR

SaaStr

Its Classic Sales/CRM Product is Now Just Its Third Largest Product. This trend has been true for a while, and now both its Service Cloud and its Platform group are bigger and faster growing than the classic CRM product we all know and use. Service is bigger and faster growing. Doubling By 2026 to $50B ARR.

CRM 121
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

“It is possible to query live data in Salesforce from Snowflake and ensure that changes in the Salesforce objects will be reflected in Snowflake,” explained Salesforce Data Cloud product manager Sriram Sethuraman. But no data warehouse performs all the functions of a CDP, such as identity management and user-friendly analytics.

Customers 124
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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

The oldest product, CRM, remains the slowest growing. Service Cloud has passed Sales Cloud in revenue, and Platform is the biggest percent of revenue. And $50B ARR by 2026. Salesforce continues to see Cloud and its own products grow at an incredible rate. .” — Marc Benioff, CEO. Not anymore.

CRM 93
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9.3M Jobs and $1.6T in Revenue: The Salesforce Business Partner Ecosystem

Salesforce

Our Slack-first Customer 360 suite is the foundation that brings sales, service, marketing, commerce, IT, and analytics together through digital workflows. in new business revenue by 2026. According to IDC , our ecosystem of partners is on track to grow to nearly 6X the size of Salesforce itself by 2026. jobs and $1.6T

B2C 52