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What marketing can teach the enterprise about AI

Martech

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Marketing teams using it report saving 11 hours per week and increasing productivity by 44%. The generative AI market is forecasted to exceed $1 trillion by 2034, with other estimates at $1.3

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

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Humans and Technology Must Win Together, Too

Sales Pop!

Data entry, data aggregation, data analysis, data enrichment, product tracking from manufacturing to delivery to customer—all of these and many other functions are impossible without technology. I predict that by the year 2030, innovations and advancements will be growing so fast we won’t be able to comprehend them.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Grab your phone and film a quick product demo. Retarget website visitors who viewed a product but didnt buy. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. How to fix this issue Make it feel native: Strip away the corporate polish. Share a real customer unboxing.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 trillion driven in large part by productivity gains from augmenting human labor with artificial intelligence (AI).