ClickFunnels

SEPTEMBER 21, 2021

In fact, even if our conversion rate is good , we should create a habit of running tests — A/B tests, heatmaps, scroll maps, click maps, and so on — to determine how we can improve our marketing assets. This could mean testing the copy, the visuals, the offer, or something else. But it’s critical for your growth.

Lead generation 244

Lead generation B2B Referrals Launch 244

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Launch 82

Launch A/B testing Campaign Angle 82

Martech

MARCH 7, 2023

by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food.

Product 102

Product Hospitality A/B testing UX 102

Outreach

MAY 16, 2019

Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult. B2B customers now seek what their B2C counterparts crave: personalized experiences. Growth pains are a small price to pay compared to being mediocre forever.

B2B 85

B2B B2C A/B testing Quota 85

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Target customers. Product overview.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Pro Tip: A/B Test Your Pitch -.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

Hubspot

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2B 101

B2B B2C E-commerce Entertainment 101

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. A study by Bain & Company found that companies with strong brand recognition are more likely to achieve higher sales growth and profitability.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Salesforce

JULY 29, 2021

I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get tips and inspiration for cross-channel personalized marketing experiences for B2C and B2B. Personalization technologies were born out of A/B testing ,” Silapaswang pointed out. “I

B2C 98

B2C A/B testing B2B Campaign 98

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. A/B Testing will become a waste of time and budget. Talyor , CEO and Founder at Pattern89 , says: "The next decade will see the end of A/B testing. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. Or, go in-depth with a full course. Once you have your personas, you can combine that data with an in-depth look at user behavior on your website. How to build a customer journey map in 5 steps. Image source ).

Customers 100

Customers A/B testing UX B2C 100

ClickFunnels

NOVEMBER 24, 2022

Here’s some basic platform demographic info for each platform… Facebook: Great for all industries, especially eCommerce and B2C. Finally, don’t forget about A/B testing. You’ll also want to test your ad targeting. Set Growth Goals. By setting clear growth.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Hubspot

DECEMBER 29, 2011

85% of mobile devices will be web-enabled by next year , and it's likely that b y 2013, the #1 way consumers will access the internet will be through their mobile devices. With such rapid growth, marketers simply can't afford to ignore mobile phone users. This is where the power of A/B testing comes in.

A/B testing 78

A/B testing Campaign B2C Lead generation 78

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

MAY 20, 2013

4) B2B companies are early to embrace inbound marketing -- 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies. 79) The average B2C website conversion rate is 8%. Tweet This Stat.

B2C 78

B2C B2B Lead generation Technology 78

ConversionXL

AUGUST 5, 2015

Of course, with something that’s commonly recommended and rarely formally (and publicly) tested: social proof. That’s the question I asked a panel of conversion and growth experts. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. What the Experts Said.

A/B testing 120

A/B testing Trust Service Conversion 120

ConversionXL

FEBRUARY 3, 2017

2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. According to the benchmark report, most affiliates work in the B2C space (79.45%). Test your landing pages and offers frequently. That means it’s exceptionally easy to A/B test elements of the page, including the offer itself.

Profit margin 116

Profit margin Commission Networking Referrals 116

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales.

B2B 91

B2B Non-Profits Profit margin A/B testing 91

ConversionXL

MARCH 10, 2017

So, you need to be constantly testing subject lines because every insight you gain has a shelf life. What was once your top performing formula could be useless in a matter of weeks, depending on your growth. When testing email subject lines, start by deciding what you want to learn.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Kajabi highlights the benefits of podcasts from the off, with a subject line that leans into three top priorities for businesses: leads , growth, and revenue. B2C or B2B, all marketing is people talking to people.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Hubspot

APRIL 23, 2021

HubSpot Growth Platform. Pricing: Free Tools ($0/month), Growth Suite (starting at $1,343/month). HubSpot Growth Platform is a full stack of marketing, sales, and customer service software. Test out the platform with a free 14-day trial. 29 Resources and Tools for Entrepreneurs. Zapier, Metrics API, Databox).

Non-Profits 88

Non-Profits Finance Price Contract 88

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. Test the waters on a short-term basis, measure, analyze, and then decide. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Image Source. Lord & Taylor.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

MAY 11, 2017

96% of B2C marketers believed they were experiencing “significant change” in 2014. It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform. He previously worked in growth and marketing for Kissmetrics before switching to his current position.

A/B testing 78

A/B testing B2C Campaign Strategize 78

Hubspot

JANUARY 9, 2020

Customer expectations have risen to new heights, thanks to a wave of new B2C innovators that have disrupted entire industries by prioritizing user experience above all else. A/B testing should not test your patience. Emailing should be enjoyable. Reporting should be reliable. Segmentation should be straightforward.

A/B testing 60

A/B testing B2C Technology Technology 60

Lead Fuze

SEPTEMBER 30, 2021

You should differentiate with what a B2B wants from their job applicants, from what B2C requires. Converted the mockups into HTML, JavaScript, Ajax, and JSON with A/B testing. What if you wanted to apply for a lead generation position for a B2C business? What are the lead generation jobs offered by B2C businesses?

Lead generation 52

Lead generation B2C Cold Call Territory 52

PandaDoc

JUNE 11, 2024

Compared to B2C (business-to-customer) selling, B2B selling is much more complex. When salespeople aren’t given clear direction, it can stall sales and stunt business growth. Reliable revenue: Because B2B buyers aren’t as fickle as B2C buyers, you can rely on them to make regular orders, generating predictable revenue.

B2B 52

B2B Process B2C Objectives and Key Results 52

Sales Hacker

APRIL 15, 2019

How to help transition your buyer’s journey to a more positive B2C experience. Our customers experience faster growth with better customer relationships. David Katz : At Intercom we’re constantly A/B testing and figuring out how can we make this more streamlined. Subscribe to the Sales Hacker Podcast.

B2C 68

B2C Drivers/motivators A/B testing Cross-sell 68

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. submits a form). likes, shares, comments, etc.).

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

MAY 28, 2019

Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. It was called mobile growth and that was the whole point, figure out how to build a business on an app. It was no surprise. Derek Anderson : Any in particular?

Product 90

Product Start-ups B2C Growth 90

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Another thing you can do is A/B test your lead generation content.

B2B 65

B2B A/B testing Sales Pitch 65

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. And what do you advise on like A/B testing? Before VenturePact Randy held roles at Ampush and then on the investor side at Silver Lake.

A/B testing 108

A/B testing X-functional Start-ups Launch 108

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. And that can only mean one thing, more revenue and growth for your business. It’s these key metrics that allow us to test out updated or additional processes for sales workflows.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

SEPTEMBER 27, 2019

Here’s what Romain talks about: How to build a growth machine. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. Missed the session? How you can tailor onboarding to customers.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. Design your experiments so you maximize for growth and insights. Image Credit.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86