Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. The first thing you’ll likely notice is they aren’t all actually about marketing.

Hospitality 127

Hospitality B2C B2B Construction 127

Adaptive Business Services

FEBRUARY 28, 2024

That’s about it. I like to use trial closes throughout the sales process. Please sign here and press hard.”. My gift to both of us:) If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to www.calendly.com/craigmjamieson.

Closing 71

Closing Sports CRM Consult 71

Partners in Excellence

MARCH 6, 2024

They don’t need a lot of education about our products. It’s probably much more efficient for them to learn about our products through those resources. They probably don’t need a demo–at least now, they have more pressing issues to address. Like all of us, they are prisoners of their own experiences.

Education 119

Education Trust Sell Product 119

Partners in Excellence

JANUARY 11, 2024

We carefully construct comparative checklists, identifying the capabilities that set us apart from other offerings—always making sure we check more boxes for our offerings than the competition checks off. We talk about the results our customers get, we talk about our great NPS scores, customer experience, retention.

Construction 94

Construction Technique Meeting Customers 94

SaaStr

JUNE 17, 2022

Most unicorn press releases you see were closed months ago. What does the AngelList data show us at 6/16/22? Per AngelList: About this market data. So no source of funding data is perfect. Essentially every source lags, because deals are often reported far after they close.

Price 134

Price Represent Growth Closing 134

Cerebral Selling

SEPTEMBER 27, 2022

Consider the alternative (objection handling tactic) – Inviting the customer to think about what the future might look like if they don’t move forward at this time. Some are pressing forward with business as usual. Science tells us that customers like their ideas more than they like your ideas! Delivering the Narrative.

Objection handling 207

Objection handling Sales Construction Growth 207

Sales Hacker

JANUARY 19, 2024

The mission is to minimize the side effects of excessive screen use by recommending breathing breaks and adapting screen colors to benefit the user’s experience. or read about them in FastCompany. Full disclosure: I’m currently writing this with both the timer for breaks and color functions on Check out breathing.ai

Growth 93

Growth GTM CRM Launch 93

Heinz Marketing

MARCH 15, 2024

It’s about seeing the entire customer journey from your customer’s perspective. Their deal insights provide invaluable feedback to marketing, ensuring messaging stays laser-focused on the customer’s most pressing challenges. But true understanding goes beyond the products you offer. The result? Let’s connect !

Growth 107

Growth Customers Objectives and Key Results Teamwork 107

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Translation: ChatGPT can be used to translate text from one language to another. Creating blogs.

Legal 113

Legal Technology Technology Presentation 113

Search Engine Land

AUGUST 22, 2023

Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023 , well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now Bing has gone silent about it.

UX 97

UX Click Through Rate Follow-up Represent 97

Highspot

JANUARY 17, 2023

the failure rate for New Year’s resolutions is said to be about 80%, and most people lose their resolve by mid-February? CLARIFY WHAT’S IMPORTANT TO YOU ABOUT THE GOAL. Wants and shoulds motivate us differently – wants can make our heart sing, whereas shoulds can shut us down. But did you know that according to Inc. ,

Drivers/motivators 122

Drivers/motivators Construction Start-ups Trust 122

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. We, me included, tend to be very glib about these. We tend to talk about them, assuming everyone immediately knows what what we mean and how we execute them. We have to think about the timing and setting for the conversation.

Conversion 81

Conversion Construction High impact Trust 81

Salesforce

APRIL 3, 2024

It’s about designing with , not for , your users. For example, they might want to know about all the first-year students with lower than a 2.4 It needed to match the users’ mental model of how they think about advising and campus services. We wanted them to come to us,” said Padmanabhan.

Appointment 104

Appointment UX User Experience Education 104

Partners in Excellence

OCTOBER 5, 2021

We get prospecting outreaches from companies that should never reach us. We aren’t interested in the enterprise wide products the large consulting and professional services firms use. We aren’t your customer and you are wasting our time/your time and reputation by continuing to try and sell to us. A phone number?

Customers 101

Customers Healthcare Pharmaceutical Manufacturing 101

Martech

JULY 26, 2023

We sat down with Alan and asked him about his career. Q : So what’s this I hear about you and the dotcom bubble? The company was about to be bought out and the stock was going wild. And so I started speaking at events about web development analytics, that kind of thing. We were all excited. Everything was still dial-up.

Cross-sell 98

Cross-sell Start-ups Up-sell Price 98

Martech

JUNE 15, 2023

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “There are opportunities in a business to make portions of the business self-optimizing,” Pega CTO Don Schuerman told us.

Technology 110

Technology Technology Campaign CRM 110

Iannarino

JULY 18, 2021

Your call is very important to us. If you know your party’s extension, dial it now or press 9 to search our directory.”. Oh yes,” they reassured me, “we’ve known about them for five years.” Do Good Work: Use automation only in areas where value creation isn’t the primary outcome. Why Can’t I Have a Salesperson?

Cold Call 331

Cold Call Electricity Clients Drivers/motivators 331

SaaStr

DECEMBER 24, 2021

Q: How much should an entrepreneur worry about competition in an early-stage startup? You are going to obsess about competition. It’s so easy to obsess about competition. Be wary of your competitor’s press releases and fancy venture rounds. Most of us aren’t actually that good at it. You won’t be able to help it.

CRM 95

CRM B2B Customers Sales 95

Heinz Marketing

OCTOBER 4, 2020

There are many things I miss about seeing my co-workers everyday. As the person in charge of getting and giving the cards I was always hard pressed to find an anniversary card that wasn’t a wedding anniversary. Try it out and let us know what you think!

138

138

Salesforce

APRIL 10, 2024

It’s been with us our entire history. For us, it’s about giving our customers control of their data with the compliance tools needed to use our technology and AI, anywhere they operate. How do your customers feel about generative AI? And with EU-to-US data flows facilitating $7.3

Legal 59

Legal Transportation Trust Territory 59

SaaStr

NOVEMBER 17, 2022

Even tiny ones seem to get big press, like Salesforce doing a layoff of < 1% of its workforce. And tons of startups, worried about their cash reach now, are doing hiring freezes. And yet … they are slowing hiring: They went on a hiring tear like most of us did in 2021, adding 500 employees in a year. At 65% (!)

Growth 78

Growth Closing 78

criteria for success

AUGUST 10, 2020

She coaches top executives to face the press, present, and pitch. In today's episode, I talk to Heidi about effective communication. And, she answers questions about: Key stops on her journey in broadcast & communication. Follow us on Twitter! She coaches top executives to face the press, present, and pitch.

Pitch 76

Pitch Presentation Growth Sales 76

SaaStr

DECEMBER 23, 2022

So Carta has some great hiring (and firing) data above to give us a sense of what’s really happening. For every article you read about layoffs, far more startups are just freezing or way slowing down hiring. Still, what does the data above show us? And that’s harder to see in the data. I personally wasn’t sure.

Start-ups 78

Start-ups Closing 78

Adaptive Business Services

JANUARY 24, 2024

Ask a sales rep what they will close this month and, without some intensive research, they may be hard pressed to give you an answer. Focus on those prospects who are most likely to do business with us. Are you thinking about a CRM? Even then, that response may be more of a “wish list” than an accurate forecast.

CRM 71

CRM Commission Territory Repeat business 71

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? Conversations about generations often focus on differences instead of similarities. .”

Sports 97

Sports Gaming Entertainment Follow-up 97

Search Engine Land

AUGUST 16, 2023

If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? We asked the client about it, and they told us about the CEO’s unfortunate remarks.

Legal 97

Legal Consult Clients Campaign 97

Search Engine Land

JUNE 14, 2023

However, she stressed that it was important for marketers to not become complacent: “As a search marketers, I now need to think about how I can shift my role to be more strategic. I also need to think about what new skills I need to learn to better myself.” Should marketers question their optimism around AI?

E-commerce 96

E-commerce Retail Finance Consult 96

ConversionXL

FEBRUARY 27, 2019

The process starts before your product exists, which brings us to the first of five unexpected lessons from real-world product launches. Write a pre-product press release to hone future messaging. We write a mock press release before we launch a product,” writes Marcus Andrews , one of HubSpot’s product marketers.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

MARCH 19, 2024

Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. What is Google not telling us about E-E-A-T? Those are two incredibly important facets of credibility that Google doesn’t explicitly mention but definitely uses.

Niche 138

Niche Trust Gaming Negotiate 138

Martech

SEPTEMBER 11, 2023

We talked with him about Homethreads’ data-first approach and what he hopes it will let him accomplish. Unlike most retailers, who use Shopify, we have our own platform, which gives us a lot of freedom and flexibility to leverage data and do some interesting things for the user experience. A: That’s right.

Customers 112

Customers Retail Real Estate User Experience 112

Search Engine Land

AUGUST 10, 2023

I find the best way to think about this is to view Google as a knowledge-hungry child. Today, it’s older and curious about the world around it. Modern link building is all about educating Google. A spoon is used to eat. Digital PR link earning: Why it matters I've written about link earning vs. link building before.

Education 97

Education Gaming Engineering Trust 97

SaaStr

JULY 31, 2021

Let me make a list of the “little things” I let go, but that I shouldn’t have, that almost killed me/us: Setting a little too insane of a goal. Crazy goals are good, but I wonder about insane. Once we were in trouble, I stopped taking a salary, and reinvested a bunch of the proceeds from my first start-up to keep us going.

Launch 116

Launch Niche Start-ups Strategize 116

Sales Gravy

OCTOBER 23, 2020

Sales Myth: You Have to Sell Yourself Most of us, at one time or another in our careers, have heard some trainer or manager exclaim, “You have to sell yourself.” “If A conversation where the other person tells you all about themselves, their accomplishments, and how great they are is a turnoff. It is a features dump.

Sell 109

Sell Pitch Up-sell Meeting 109

Refreshing Solutions

AUGUST 18, 2021

This post discusses how to put a public relations plan in place, tools that can be used for free and suggestions on how to use those tools in the future. . Many business owners are confused about how marketing is different from public relations. . Press Releases. Learn about the pros and cons in this helpful post.

Technique 52

Technique Campaign Consult Education 52

Salesforce

APRIL 21, 2022

It feels about as far away from technology as you can get, but it is precisely technology — and a lot of lung power and foot speed — that is powering today’s reforestation work. It lets us gather and link data from the field and make our systems speak to each other.”. No internet. Deforestation is winning the battle. Salesforce].

Technology 98

Technology Technology Agriculture Consult 98

Partners in Excellence

AUGUST 25, 2022

Insularity in selling (and business), keeps us from being the best we can be. Mostly, I think, it’s the press of everyday business. I’ve used this example before, but I love taking technologists, professional services, and industrial product sellers to talk to sellers of basic materials. How does this arise?

Sell 73

Sell Up-sell Technology Technology 73

Martech

DECEMBER 4, 2023

You need to press your CDP vendor for a better solution. Dig deeper: How bias in AI can damage marketing data and what you can do about it Not everyone has a smartphone Assuming that everyone has a smartphone and that it will work the way you think it will work is a classic example of an “edge case” that isn’t really an edge case.

Gaming 121

Gaming Follow-up Technology Technology 121