ConversionXL

DECEMBER 16, 2020

You can either play a guessing game and hope that your optimization efforts will be successful, or you can use more qualitative (and often budget-friendly) methods to turn that guessing into a safer bet. Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario. And here’s how to do it.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Martech

MARCH 15, 2023

While “principles” is often used interchangeably with “values,” there’s a significant difference. Principles intentionally differ. This article is part of a series about designing a high-performing marketing organization. Read on for examples and a way to put your organization to the test. What are values?

Clients 97

Clients Consult Technology Technology 97

Gong.io

AUGUST 24, 2021

There’s a fundamental difference between “short” and “concise.”. You can afford a longer email if your email is personalized, direct, and intentional in every sentence. . This article is part of the Gong Labs series, where I publish findings from our data research team. Subscribe here and follow me to read upcoming research.

Follow-up 164

Follow-up Real Estate Meeting Sales 164

Salesforce

MAY 2, 2024

Imagine all of this data that cuts across multiple scenarios and personas being available to you Jayesh Govindarajan Senior vice president of Salesforce AI Most companies have a treasure trove of untapped or trapped data — that is, data that is fragmented or siloed within different teams, organizations, or documentation across the company.

Real Estate 52

Real Estate SQL Manufacturing Government 52

Salesmate

OCTOBER 15, 2020

In this detailed guide, you will get to know various aspects of the sales pipeline to develop a more disciplined and structured approach for closing more deals. Sales pipeline vs. sales funnel – what is the difference. You won’t find much difference in the stages of a sales pipeline and a sales funnel.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. If you perform a Google search for "online training" you're going to see two vastly different results in the ads. These are two wildly different search intents. For the record, I don't agree.).

Gambling 101

Gambling CTR Education Campaign 101

Gong.io

DECEMBER 7, 2022

What are the different sales prospecting methods? Reps use many different prospecting methods to fill their pipelines. The only way your sales reps can meet their quotas and close deals is if they have enough prospects in their pipeline. These are buyers who are a good fit for your products or services. . What is sales prospecting?

Prospecting 62

Prospecting Cold Call Pitch Pipeline 62

Lead Fuze

FEBRUARY 14, 2022

There are too many people reviewing content at different stages of the buying process for an organization to make a decision quickly. These usually have “Vendor vs. Competitor 1” and “Vendor vs. Competitor 2.” There’s a common misconception that vendors struggle to sell.

Customers 52

Customers Price Negotiate Referrals 52

ConversionXL

DECEMBER 4, 2019

This is the fourth edition of our State of Conversion Optimization report. The upward and downward trend data is increasingly interesting. But it’s also easy—and equally useful—to spot the things that haven’t changed: the strategies that continue to work and the issues the industry hasn’t yet solved. We identified 7 key takeaways.

Conversion 87

Conversion A/B testing UX Clients 87

ConversionXL

APRIL 14, 2021

Inbound vs outbound prospecting. Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Martech

SEPTEMBER 26, 2022

It’s a disparate collection of different financial solutions, each with its own unique peculiarities. The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. VC investment resulted in $105 billion raised in 2020 alone. That’s important because 29.3

E-commerce 114

E-commerce B2C Finance Referrals 114

Hubspot

MAY 23, 2019

Google offers endless options for marketers to promote their products, so how is this network different? Here, we're going to explore why you should use Google Display Network (GDN), how GDN differs from search ads, and how you can target your GDN ads to reach the right people in the right places. Frankly -- because it works.

Networking 78

Networking CTR Agriculture Campaign 78

ConversionXL

DECEMBER 4, 2019

This is the fourth edition of our State of Conversion Optimization report. The upward and downward trend data is increasingly interesting. But it’s also easy—and equally useful—to spot the things that haven’t changed: the strategies that continue to work and the issues the industry hasn’t yet solved. We identified 7 key takeaways.

Conversion 74

Conversion A/B testing UX Clients 74

ConversionXL

JANUARY 18, 2022

Understanding brand strategy vs. marketing strategy. If you have a global brand, this might mean different things in different markets. Your business strategy is the roadmap that details your business goals and the actions you will—and will not—take to reach those goals. Image source.

Campaign 128

Campaign Trust Hospitality Growth 128

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. The trick is figuring out which ones. What are key performance indicators? No question.

Click Through Rate 121

Click Through Rate Conversion Referrals Price 121

Sales Hacker

JANUARY 30, 2023

You need to figure out your wedge into your buyer’s tech stack while showing how you’re different (and better) than existing tools. The tricky part of collecting feedback in your early sales conversations is that you’ll get different types of feedback that you have to pattern-match into different buckets.

Conversion 90

Conversion Product Sales Price 90

Hubspot

FEBRUARY 9, 2016

The whisperings have started, but do you really know what retention marketing is? Retention Marketing vs. Acquisition Marketing. Retention will do nothing for you if you have no customers, so put 100% of your effort and budget into acquisition. What is Retention Marketing? The two methodologies need to be used in tandem.

Non-Profits 60

Non-Profits Sports Gaming Up-sell 60

Hubspot

OCTOBER 6, 2021

Independent consultants can work in any field, using their backgrounds and considerable know-how to shed light on any gaps or deficiencies in a company's operations. Let's take a look at the similarities and differences between those two roles. What’s the Difference: Independent Contractor vs Consultant.

Consult 54

Consult Legal Niche Clients 54

ConversionXL

FEBRUARY 11, 2016

Companies know more about you than ever before. They know who you are, what you like, what you searched for last night, what you’re looking for, how motivated you are to find it, etc. Hell, Facebook knows whether you vote liberal or conservative and whether or not you attend church on Sundays. The Current State of PPC.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

FEBRUARY 28, 2017

However, instead of being focused on “does it work properly” like programmers, marketers want to know “will it make me money” Trevor Lohrbeer of Teikametrics and Lab Escape defines a smoke test as… Trevor Lohrbeer , Teikametrics & Lab Escape: “A way to test market acceptance before creating a product.” (via

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JUNE 8, 2017

Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. That’s a serious win achieved through personalization. Image Source.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. We can''t afford to be forgettable -- we have to make our content more sticky. And people come -- they find your content in search results and in their social media feeds.

Campaign 78

Campaign Networking Promote CTR 78

Search Engine Land

NOVEMBER 28, 2023

Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Budgets are created from company goals, historical data and forward-looking considerations. Pressure to do more with less budget and headcount. Despite this prediction, budget cuts are common.

Launch 100

Launch Campaign CRM Start-ups 100

Search Engine Land

APRIL 11, 2024

Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. While achieving success this way is possible, it’s usually a sign of testing the ad type vs strategy.

Campaign 116

Campaign Represent Networking Conversion 116

Martech

NOVEMBER 3, 2021

But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. Sample SEO budget breakdown.

E-commerce 117

E-commerce Objectives and Key Results B2C UX 117

Hubspot

MARCH 15, 2019

Running a successful business, though, is an entirely different story. The wrong people : The most successful business owners and entrepreneurs know to surround themselves with people smarter than them. The wrong people : The most successful business owners and entrepreneurs know to surround themselves with people smarter than them.

Objectives and Key Results 101

Objectives and Key Results Promote Price Transportation 101

Search Engine Land

MARCH 27, 2023

How much should you budget for content? What should be included in your content budget? You know you should set a budget for content, but what exactly should you budget for? What do most marketers budget for content marketing? That’s a great question with a kind of disappointing answer. It depends.

Objectives and Key Results 97

Objectives and Key Results Transportation Hospitality Healthcare 97

ClickFunnels

OCTOBER 18, 2021

According to HubSpot , 61% of marketers consider generating traffic and leads to be their biggest challenge, which is probably why 53% of marketers spend at least half of their budget on lead generation. The post How To Generate Super High-Quality Leads With Automation appeared first on ClickFunnels. Lead-gen is no joke. Keep reading!

Commission 240

Commission Real Estate Promote Start-ups 240

Search Engine Land

OCTOBER 18, 2023

In a world of endless competition, incredibly savvy competitors, AI, and zero-click SERPs, you simply can’t afford not to scale both quality and quantity at the same exact time. Look at what is actually working vs. what anyone “tells” you should work. Increase the former, the latter drops like a rock. But here’s the thing. Too minute.

Follow-up 134

Follow-up Process Start-ups Gaming 134

Veloxy

JUNE 23, 2021

The pandemic has contributed a lot to sales transformation. For most companies, selling virtually has become the new norm. And although some have taken to virtual selling like a fish to water, more and more businesses are struggling to adjust. Well, here’s some hard news for you. Stop waiting. 10 Steps to Building a Virtual Selling Team.

Sell 317

Sell Education CRM Up-sell 317

ClickFunnels

SEPTEMBER 19, 2021

The post The Lead Generation Business Model Explained (Pros & Cons) appeared first on ClickFunnels. Heard of the lead generation business model and wondering what it is? Then you’re in the right place. Learn How To Drive an Endless Stream of Traffic to Your Sales Funnels (free training)! What Is the Lead Generation Business Model?

Lead generation 174

Lead generation Real Estate Niche Clients 174

Hubspot

NOVEMBER 6, 2023

Table of Contents Virtual vs. In-Person Training What is virtual training? Advantages of In-Person Training Disadvantages of In-Person Training Which Should You Use — Virtual vs. In-Person Training? Virtual vs. In-Person Training In-person training takes place when an educator shares the same physical space with their learners.

Education 65

Education Transportation Technology Technology 65

Search Engine Land

DECEMBER 2, 2022

If you’re on a tight budget, this is a great way to find some keywords as a starting point! Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. People love to watch videos. See how that works?).

Strategize 140

Strategize Engineering Start-ups Up-sell 140

Veloxy

SEPTEMBER 5, 2023

Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested. One; sales is no longer just about high pressure, ‘won’t take no for an answer’ pitches. If you don’t keep up with the changes, it’s easy to get left behind. Good thing you found your way here!

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

ConversionXL

FEBRUARY 3, 2022

It uses rapid experimentation and learning to identify and capitalize on growth opportunities without blowing a ton of budget. It starts with the premise that the marketer doesn’t know the ideal strategy or messaging, and the only way to establish this is through testing. The results? What is the point of diminishing returns?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? The more you know about your ideal customer and persona, the better you can speak to them in your content, target their exact needs and concerns, empathize with them, and solve their problems. And that’s powerful.

B2C 98

B2C Represent Angle Click Through Rate 98

ConversionXL

JANUARY 21, 2016

” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between. It’s easy to look around and think, “Yeah, I could have written that.” What Is Copywriting, Really ? Is it clear?

Drivers/motivators 91

Drivers/motivators A/B testing Start-ups Up-sell 91