article thumbnail

Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Thought leadership helps your customers navigate an industry with the help of someone with a track record of expertise and brings a human face to the conversation. What might this look like?

Angle 128
article thumbnail

What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before.

Referrals 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. If the last 12 months or so have taught me anything, it’s that macroeconomic trends significantly impact how users engage with online content.

article thumbnail

Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Are you aiming to educate your audience, generate leads or increase brand visibility? Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

article thumbnail

The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

It is hosted by sales veterans Scott Barker and Sam Jacobs, who bring a wealth of knowledge to the conversation, making it an invaluable resource. The ‘Conversations with Women in Sales’ podcast spotlights the experiences of female sales professionals, offering practical sales tips for career growth.

Gaming 233
article thumbnail

7 ways to get to know your audience better

Martech

” In most cases, this takes the form of a fictional character, whom you shape with bits of information like education level, family life, career and income, and maybe even details like a name and personality traits. Here, you’ll work to create an outline of your ideal “target customer.”

Angle 114
article thumbnail

8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

This increases the time spent on their site and boosts the likelihood of users taking the next step in their educational journey. This approach educates your potential clients and builds trust by demonstrating your authority and specialization in the field. The page is a lot more than a sales pitch.