Hubspot

JULY 17, 2015

1) Define Your Angle. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator. Hopefully this information helped outline some of the important factors to keep in mind when designing an updated, responsive manufacturing website.

Manufacturing 78

Manufacturing Angle Engineering Represent 78

Highspot

FEBRUARY 20, 2025

For example, a healthcare use case might highlight HIPAA compliance and patient data security, while a manufacturing scenario could emphasize supply chain optimization and real-time inventory tracking. Industry-specific applications: Tailor your pitch to fit specific verticals or buyer personas.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Continue to talk with the client to identify new themes and angles to test. Often, this is easier said than done. Share those findings with the client.

Angle 86

Angle Manufacturing Clients Education 86

Hubspot

JUNE 14, 2012

Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality. Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 78

Manufacturing Angle Cross-sell Up-sell 78

Search Engine Land

JULY 31, 2023

Whether you are a retail store, a local manufacturer, or an HVAC company, you have public-facing team members whom you can highlight on your website. Here are some additional types of content you can create for your products or services: Local angle What services are only offered regionally? How long have you worked with them?

Trust 80

Trust Territory Manufacturing Price 80

Hubspot

JUNE 1, 2010

It doesn't matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great blog content can be applied to any business. but often serve as a catalyst for coming up with a fresh angle for an common topic. Lists can be how-to, best-of, etc.,

Angle 78

Angle Manufacturing Engineering Presentation 78

Salesforce

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Sales Hacker

FEBRUARY 18, 2020

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. She’s currently working as an AVP of Global Marketing for the High-Tech and Manufacturing division of Genpact. I mean, there are so many different angles there.

Manufacturing 83

Manufacturing Technology Technology Education 83

Heinz Marketing

OCTOBER 26, 2020

Bryan has an interesting dichotomy where he is running advanced B2B marketing at a 150 year old manufacturing company. Bryan, you’ve got this interesting sort of dichotomy where you are running B2B marketing, you are running advanced B2B marketing at 146 year old company is a manufacturing company as well. ” Bryan: Yeah.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Heinz Marketing

AUGUST 30, 2019

The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. The following response data comes from 283 B2B marketing leaders. Key Findings.

Healthcare 80

Healthcare Manufacturing B2B Angle 80

Hubspot

APRIL 6, 2012

Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. 4) Include User Reviews and Unique Content.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Spiro Technologies

SEPTEMBER 9, 2022

What would you say, were there any particular obstacles that you had to overcome when you were thinking about the design or trying to make it manufacturable or anything like that? . Jordan Nollman: There are a lot of obstacles with manufacturing nowadays as everyone knows, the supply chain is really brutal. Jordan Nollman: Yeah.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

FEBRUARY 20, 2017

When traditional Greek soap manufacturer Elo needed a fresh look for their new Greek god-inspired line of olive oil soaps, they turned to designer Mike Karolos at Smirap Designs to create something that would stand out in a sea of touristy Greek gift shop items. 15 Examples of Small Business Branding. 1) Elo Soap.

Electricity 78

Electricity Angle Promote Territory 78

ConversionXL

NOVEMBER 9, 2012

Their advantage over the competitors is that they don’t solely rely on manufacturer product information, but write their own sales copy for each product. Knowing this will help you to plan your angle when you approach people on social media. Males tend to search by product while females search by brand.

Retail 109

Retail Price Real Estate Angle 109

SalesLoft

AUGUST 20, 2015

Want to connect with Fortune 2000 VPs of Manufacturing? When you know your target accounts, it’s easier (and more effective) to acquire them from an SDR perspective than a marketing angle. It Works Better for Targeted Customer Acquisition Campaigns. Go All the Way vs. Stopping Short. Marketing is fun.

Angle 52

Angle Cold Call Appointment Manufacturing 52

Hubspot

AUGUST 2, 2012

Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers.

Campaign 78

Campaign Gambling Sports Launch 78

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. High-quality images show the tie from different angles, and each one is zoomable.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

OCTOBER 30, 2017

Some of his axioms are philosophical truths , intended to help business owners arrive at a unique selling angle: “Never sell a product or service. It’s a manufactured feeling -- and it works as well on the page as it does in person. Towards the end of his career, Sugarman started divulging his copywriting secrets in expensive seminars.

Angle 78

Angle Up-sell Manufacturing Prospecting 78

Search Engine Land

FEBRUARY 6, 2023

Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing? Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Here’s why.

E-commerce 77

E-commerce Government Engineering Angle 77

Salesforce

JANUARY 8, 2024

Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. And video content isn’t just useful for ads or for increasing product discovery.

Angle 76

Angle Technology Technology Healthcare 76

Salesforce

NOVEMBER 9, 2023

To understand why sales forecasting is so important to business health, think about two example scenarios: one with a car manufacturer and another with an e-commerce shop. In the case of a car manufacturer, cars take a long time to build. Breaking your patterns can help you find new ways of crafting even more accurate forecasting.

CRM 59

CRM Territory Manufacturing Pipeline 59

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. If your business is up for it, you can do mass customization , like Dell or Timbuk2 – using efficient manufacturing. People want to see what they’re getting. The more the better. Does customization make money?

Conversion 105

Conversion Retail Price Cross-sell 105

Spiro Technologies

AUGUST 5, 2024

Is it the manufacturers themselves who are just going to move into dealing with the customers directly? I think they will be disrupted from all angles. If you’re a manufacturer, you’ve got your process for producing products. What is the ramification if they don’t go to digital?

E-commerce 59

E-commerce Electricity Manufacturing Gaming 59

Heinz Marketing

FEBRUARY 10, 2020

To what you alluded to, I’ve kind of, yeah, I mean, shifted across a variety of industries and have supported, whether it’s manufacturing and financial services or life sciences, over to entertainment. Now I’m working in private clubs and fitness clubs and college athletic space.

Pipeline 17

Pipeline B2B Sales B2C 17

Search Engine Land

JULY 11, 2023

Here's a great chart from @mikeryanretail illustrating campaign structure ideas: More: [link] pic.twitter.com/LOGkxkxOyw — Menachem Ani (@MenachemAni) July 21, 2022 If you only have one or two SKUs… Build your asset groups around the angles of the products you’re trying to advertise.

Campaign 66

Campaign Price Retail Angle 66

Spiro Technologies

FEBRUARY 13, 2023

Instead, today we’re talking to Matthew Wanasz, the Chief Operating Officer at Wanco, which is maybe the best manufacturer of high-quality and easy-to-use highway safety and traffic control products. Matthew Wanasz: Sure, we’re a manufacturing company first. Welcome to the show Matthew. Adam Honig: Yeah, totally.

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

Instead, today we’re talking to Matthew Wanasz, the Chief Operating Officer at Wanco, which is maybe the best manufacturer of high-quality and easy-to-use highway safety and traffic control products. Matthew Wanasz: Sure, we’re a manufacturing company first. Welcome to the show Matthew. Adam Honig: Yeah, totally.

Customers 52

Customers Construction Manufacturing Government 52

Hubspot

MARCH 24, 2015

Imagine a manufacturing company that hosts a weekly show with continuing education for distributors who want to up their game on product knowledge. Abby and I work well together because we each take a different angle. Imagine a non-profit that shares inspirational stories of the good they do in the world. Now, on to the format.

Non-Profits 78

Non-Profits Promote Hospitality Start-ups 78

Hubspot

MARCH 11, 2025

Joining forces with a business partner (or a few) can let you see things from a different angle. We were building a digital product for retailers, as well as food and cosmetics manufacturers. Fresh Perspective This benefit might apply to you if, until now, youve been working as a solopreneur.

Legal 36

Legal Real Estate Retail Angle 36

Sales Hacker

APRIL 1, 2025

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. From there, um, Scott, we moved into other areas.

GTM 62

GTM Up-sell Start-ups Gaming 62

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. So if I’m a ball bearing manufacturer and, and we have customers in the ball bearing business, I don’t mean that like, in a funny way, it’s just something that’s super important. Adam Honig: Gotcha. It’s all labor costs.

Transportation 52

Transportation Manufacturing Territory Education 52

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. My background’s in manufacturing. Now, if I think about manufacturing, of course, the reason why the traditional approach was to buy in bulk is to get the cost down. I think that is a pretty bad way to manage a supply chain.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Heinz Marketing

OCTOBER 7, 2019

Do you have certain channel partners that you count on for particular vertical industries, or is it just sort of managing the complexity of saying we’ve got a different messages or different angle within a single channel or within a single reseller for multiple industries? How do you manage that, those differences?

Pipeline 73

Pipeline Territory Sales Healthcare 73

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Marketing: Always looking for new value angles on how to position their products in the market. Understanding enterprise OEM software.

GTM 85

GTM Negotiate Profit margin Contract 85

ConversionXL

JUNE 30, 2021

Fabletics isn’t a unique brand, but it’s found a unique angle. It’s backed up by the company’s in-house manufacturing process and a website that breaks down exactly where and how jeans are made. Taylor Stitch is an example of how finding the right angle can turn a common approach into a unique marketing strategy.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

FEBRUARY 21, 2025

In reality, you need to nurture and push value propositions on all sides with personalized angles to each stakeholder in detail and nurture relationships with multiple decision-makers. He says, Niche and Vertical-Focused Campaigns use problem cases that already have social proof, such as examples from the manufacturing or fintech industries.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

ConversionXL

MARCH 14, 2013

Information here will be very similar to the review sites but you also get a different angle and that’s customers who are thinking of buying a product or service but haven’t quite decided or don’t feel confident enough to do so. Give some indication of quality – guarantees, manufacturing location (UK manufactured) and the processes involved.

Conversion 103

Conversion Retail Manufacturing Niche 103