Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! That’s priceless.

B2B 119

B2B B2C Gaming Campaign 119

Search Engine Land

AUGUST 6, 2024

.” Market Dynamics and Google’s Competitors Chris Lloyd , B2B SaaS Marketing consultant, points out that Google’s market share has been declining due to its inability to innovate: “I think we are already seeing their decline, and it’s not due to regulatory rulings.

Legal 119

Legal Advertising/ Marketing Engineering Market share 119

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Future Of B2B Marketing: Get Ready For 2025.

B2B 122

B2B E-commerce Sales Growth 122

Martech

MARCH 19, 2025

Perhaps best of all, share of search is also a really good proxy for understanding your market share. Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor , and hes become LinkedIn famous for his takes on the importance of brand marketing and brand recall in B2B marketing.

GTM 115

GTM B2B Market share Conversion 115

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 120

B2C B2B Real Estate Education 120

Heinz Marketing

FEBRUARY 22, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Increase Your Market Share.

B2B 102

B2B Market share Campaign Drivers/motivators 102

Martech

JULY 18, 2024

Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning. This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

AUGUST 6, 2024

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

Non-Profits 135

Non-Profits Engineering Price Market share 135

Martech

NOVEMBER 13, 2024

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

SaaStr

JUNE 14, 2025

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? What This Means for B2B Leaders 1. Think about Zoom as the perfect example.

Growth 100

Growth Niche Contact Contract 100

Heinz Marketing

MARCH 27, 2020

It’s about market share, not even lifetime value (at least not immediately). If you’re a marketer, it’s important to be really clear which stage of company you’re working for. The marketing superheroes of companies focused on scale know that accelerated bookings must also meet a profitability threshold to be seen as successful.

B2B 103

B2B Gaming Growth Market share 103

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Market Share and Positioning: Research their market share, position, and reputation within the industry.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

SaaStr

MAY 23, 2025

Why This Matters for B2B and B2D Founders RevenueCat’s story offers several strategic insights for SaaS builders: Start with Infrastructure: The biggest B2B companies often begin by solving fundamental infrastructure problems that every company in a category faces. For B2B and B2D founders: Study RevenueCat’s playbook.

Launch 109

Launch Represent Niche B2B 109

Martech

JULY 26, 2024

B2C, B2B and B2B2C). In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Here is what we found: Martech is used very differently across industries. Martech is used differently by business models (e.g., revenue or headcount). Outperformers (i.e.,

Pharmaceutical 117

Pharmaceutical CRM B2C Technology 117

Closing Bigger

JUNE 9, 2022

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Lowering Cost of Production: Lowering costs equal better margins and bigger profits. There’s many ways our solutions can do this directly and indirectly.

B2B 98

B2B Sell Government Presentation 98

SaaStr

JUNE 7, 2025

Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening.

Growth 109

Growth Represent Government Pipeline 109

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 164

B2B Market share Growth Product 164

Hubspot

AUGUST 20, 2024

Over the last decade in B2B, I’ve been on both sides of the equation as a seller and a buyer, and I can promise you that it’s a huge problem there as well. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Break larger decisions into steps.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

JANUARY 26, 2023

As I wrote in a column looking back on Google’s biggest 2022 moves , most advanced search marketers begrudged this direction since more controls provide good marketers more room to outpace their peers, giving their brands a competitive edge. So as we get into the teeth of 2023, how should B2B marketers approach Performance Max?

B2B 84

B2B Campaign CRM Conversion 84

Search Engine Land

SEPTEMBER 5, 2024

We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B Manufacturing Retail Cross-sell 100

SaaStr

MARCH 25, 2025

cracked the holy grail of B2B SaaS: natural virality. They know exactly which enterprises to target and who to talk to before sales even starts. The Viral Loop They Built Into Every Meeting Otter.ai The Enterprise Penetration Playbook The genius of Otter.ai’s enterprise strategy is its patience.

Meeting 93

Meeting Price Strategize Growth 93

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. growth rate vs. SaaS’s 18.4% The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S.

Government 109

Government Legal Engineering Growth 109

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

Click Through Rate 122

Click Through Rate Retail Sports Growth 122

SaaStr

APRIL 8, 2025

Many of the early break out leaders in AI for B2B and otherwise have been “small but mighty teams” Honestly we’d all love it if that scaled. CEO Jacob Eiting shared this chart with me of how much more “efficient” the company has become since adopted AI dev tools like Cursor and Windsurf.

Start-ups 110

Start-ups GTM B2B Launch 110

Heinz Marketing

MARCH 17, 2023

Podcast Demographics for B2B Clients What about your target account – what podcasts might they be listening to? We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. He goes live Thursdays on LinkedIn and YouTube.

B2B 105

B2B Entertainment Transportation Pipeline 105

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. They simply speak to different audiences.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 77

Sell Negotiate Healthcare Drivers/motivators 77

Heinz Marketing

APRIL 6, 2020

True pivots vs “adding to the pile”: Several B2B organizations have pivoted their marketing strategies entirely to in-the-moment appropriate programs. Product roadmap pivots: If the way you market and sell is subject to shifts and pivots, so too should be the very products you’re building. Email me if you want an invite.

B2B 92

B2B Up-sell Price Presentation 92

Hubspot

APRIL 8, 2014

How Use Storytelling to Cut Through the B2B Content Clutter. How do you use storytelling in your marketing? Share your experience with us in the comments. Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out.

B2B 78

B2B Gaming Engineering Market share 78

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times.

GTM 134

GTM Market share Growth Technology 134

Martech

DECEMBER 6, 2024

Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics? What information would help my target marketer do her job? What research studies about AI and marketing analytics would support the average B2B marketer?

Angle 131

Angle Objectives and Key Results Education Strategize 131

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. For us B2B folks, on the other hand, visual content can pose much more of a challenge. For us B2B folks, on the other hand, visual content can pose much more of a challenge. Share your favorites with us below!

B2B 78

B2B Electricity Education B2C 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. LinkedIn for B2B Marketers. Check out these ways you can use LinkedIn in your B2B marketing!

Networking 78

Networking B2B Lead generation Promote 78

SaaStr

MARCH 6, 2025

” Taylor agrees: “The customer feedback loop is critical, but you must avoid the trap of thinking that just one more feature will help win more market share. Remember – in B2B, and especially in fintech, trust is the foundation everything else is built on. Get that right first, then innovate on top of it.

Product 81

Product Finance Trust User Experience 81

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Growth 74

Growth B2B Up-sell Start-ups 74