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5 Things Your Financial Services CRM Needs to Have

Salesforce

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind.

CRM 102
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“Why I’m So Interested In Selling,” Ned Miller

Partners in Excellence

After working in the Credit Department of a bank in Toledo, Ohio while attending law school at night, he jumped at the chance to double his salary as the Credit Manager of a Ford dealership. My father’s next career was in insurance. Maybe because at that point I was in the financial services business too, we talked more about selling.

Sell 73
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Financial services are missing the mark with customers — Here’s why

Salesforce

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management.

Service 98
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3 Ways Banks Can Bridge The Growing Customer Expectation Gap

Salesforce

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice.

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Digital Process Automation: The Superpower Modernizing Financial Services

Salesforce

Many financial institutions suffer from repetitive-information complex. It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Opening a bank account. Tech leaders find it just as vexing. But well worth the effort.

Service 98
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Properly preparing for the predictable: Peak seasonality

Search Engine Land

It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. It literally comes every year. startup vs. long-lasting name in the space).

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Lending Tree’s new marketing chief says customer experience is king

Martech

You used to have to physically run from one bank to another to compare rates. LendingTree had early success with the message, “When banks compete, you win.” We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. Processing.Please wait.

Finance 107