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3 steps to determine if AI is the answer to your problem

Martech

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. We’d like to know how it’s been for you. “Experienced McCMO got a new job, AI-AI-O.

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4 Proven Marketing Strategies For Selling A Product

ClickFunnels

So the question is this: How can you get your product in front of your potential customers? Instead, try to lead in with a question that pertains to your business.” The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. 1 Cold Email.

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Short Cold Emails vs. Long Cold Emails: Which is Better?

Veloxy

We’re writing this blog post to help you simplify the process of choosing between short emails and long emails. The purpose for cold emails is usually a mix of making an introduction, offering valuable consultation, and proposing solutions to problems. Most B2B emails that reach your inbox every day are cold emails.

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One Cause of an Aversion to Prospecting

Iannarino

The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients. First, it is a form of field research on the state of prospecting, where much is known about how to succeed, but it’s rarely used. There are number of reasons I take cold calls.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

But there’s a massive problem. In this article, you’ll learn about information gain and how to use it to your advantage. It applies the models of how animals search for food ( optimal foraging theory ) to how humans search for information (which we’ll talk about later). The new buzzword in SEO is information gain.

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Transform your B2B brand: 7 strategic insights

Martech

Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. Rebranding is a major strategic undertaking for any organization.

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Why tight budgets mean maximizing content

Martech

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.