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Writing people-first content: A process and template

Search Engine Land

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. State your initial goal, then ask “why” up to five times until you have strengthened and clearly articulated your goals. Grab a copy of this first.

Process 116
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6 things you should do after a Google core update rollout completes

Search Engine Land

You’ll quickly see if there has been an obvious change in visibility around the time of an algorithm update. While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. It’s been a long and turbulent road for some.

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The Only Two OKRs for Sales

Iannarino

But even if you don’t, take some time to read Measure What Matters by John Doerr, who Grove forced into sales. At the same time, you schedule meetings with your existing clients to help them move from strength to strength, improving their results with your help and guidance. The objective is your goal, clearly expressed.

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How to Avoid Spamming Someone on a Cold Call

Iannarino

Much of the time, I try to create enough shame to get them to walk out on their job: “Your poor mother! Ensure that your opening line identifies you as a time-waster. Your goal is to project that your call is a total waste of time. Your goal is to project that your call is a total waste of time.

Cold Call 331
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What to Track About Your Competitors

Iannarino

Or perhaps it’s that the relationship has soured and it’s time to move on. Every time you lose a deal, track who won and what you learned about why the client changed. Every time you lose a deal, track who won and what you learned about why the client changed. There is nothing you can do about how your rivals compete.

Price 338
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How to Make Your First Impression Impressive

Iannarino

The key to a good first impression is the ability to create value for your client. Fail to impress your client, though, and that’s the last time you’ll end up on their calendar. Your client is going to classify you by your performance, putting you in the category of time-waster if you fail to make a good first impression.

Clients 340
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25 Sales Experts on the Importance of Coaching Salespeople

Understanding the Sales Force

According to the search results inside this blog, I have written on the topic of coaching salespeople more than 400 times or 25% of my articles. This week, Badger Maps posted “ 25 Sales Growth Strategies From Top Sales Leaders ” on their Blog. It was good advice. Isn’t that a sad statement of the times?

Sales 133