Remove blog managing-your-client-conversation-logs
article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

article thumbnail

HubSpot’s May 2023 releases: The manager’s guide

Martech

Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently. You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video.

Contact 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 overlooked SEO conversion metrics to consider

Search Engine Land

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only focus on direct conversions, the whole picture of your impact on the company has been missed. Here’s an example.

article thumbnail

How VoIP integrations can boost the effectiveness of sales agents

PandaDoc

The technology allows you to call prospects and clients using just an Internet connection. Since VoIP software can be integrated with various tools — Customer Relationship Management (CRM) in particular — sales agents get new ways of reaching KPIs and boosting productivity. But this is not all.

article thumbnail

Unmotivated Sales Team? 3 Sales Meeting Ideas to Inspire & Motivate

criteria for success

Are you struggling to find sales meeting ideas that will inspire and motivate your team to get moving and just sell already? As a sales manager, you have a lot more power than you might think. We believe that your sales team meetings are the perfect place to take a few moments to focus on empowering your team.

article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

It also improves pathing analysis by letting you see how users navigate your website and/or app. For example, every time someone signs up for your newsletter, a generate_lead event is sent to GA4. Their behavior can be used to predict future activity and tailor your site or app to encourage more sign-ups. Recommended events.

GTM 146
article thumbnail

How to use Google Analytics 4: A complete guide

Search Engine Land

If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. The left-hand column contains the Account Settings, where you can share access, remove users, delete your account, etc. The All Filters area lets you see your account’s filters aggregated.

GTM 139