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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

When the conversation didn’t include our solution, discovery replaced it. A Modern, Consultative Sales Conversation. Not everything has changed in a modern approach, the sequence of specific conversations follows a different pattern. So, where do we find the traditional discovery ? Discover a Problem.

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The Problem with Problems and Pain

Iannarino

In light of that data, let me ask you two questions: Would you agree that it is frustrating when your clients, when presented with unassailable evidence that they need to change, feel no compulsion to change? The Lost Art of Closing shows you how to proactively lead your customer and close your sales. No more pushy sales tactics.

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From Legacy to Modern Sales Approaches, Locus of Value | Part 8

Iannarino

The modern approach utilizes the salesperson’s insights, advice, and recommendations to create value in conversations. Even though both of these legacy approaches to sales are still being practiced by some salespeople and sales organizations, the primary locus of value for modern B2B sales is found elsewhere. Part 4 | Discovery.

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Unwilling to Unlearn

Iannarino

Instead, they wanted to “talk” and “ask questions.”. Not too much later, the commoditization of the discovery call and the endless search for a problem lost its luster, creating little or no value for the contacts who already understood that they had a problem. The post Unwilling to Unlearn appeared first on The Sales Blog.

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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The modern approach requires the ability to resolve difficult concerns that prevent clients from moving forward. In modern B2B contexts, a complex sale is one in which the client is required to make a decision they make infrequently, with potential negative consequences for making a poor decision. Part 2 | The Starting Question.

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From Legacy to Modern Sales Approaches, The Sales Process | Part 10

Iannarino

A modern approach uses agility to create the right value for the right conversation, facilitating the buyer’s journey. The modern approach is a tremendous improvement, even though it requires more of the salesperson. From Legacy to Modern Sales Approaches Parts 1-9: Part 1 | Approaches. Part 2 | The Starting Question.

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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

From Legacy to Modern Sales Approaches Parts 1-2: Part 1 | Approaches. Part 2 | The Starting Question. To differentiate their products and services from their competitor’s, some salespeople explained the “features” and the “benefits” the client or customer might expect. You need to make sales.

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