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Conversation Beats Automation

Iannarino

Use automation only when your outcome doesn’t require creating value. The extra time and attention you invest won’t change the outcome for you or for the company you are paying. The extra time and attention you invest won’t change the outcome for you or for the company you are paying. Turning Automation Upside-Down.

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First You Create Value

Iannarino

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. Everything you want—money, fame, ticker-tape parades around the water cooler—is on the other side of value creation. Slow is fast and fast is slow when it comes to the outcomes you are pursuing in sales.

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Few Want to Go Into Sales

Iannarino

Once I had that data, I asked the students whose mothers worked in sales whether their moms were self-oriented, pushy, smarmy, aggressive, and money-grubbing. The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. Some years ago, I taught a class on Professional Selling at Capital University.

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How to Time Your Value Creation

Iannarino

You provide your contacts with a better experience and a greater chance of getting the outcomes they need when you discuss money earlier in the conversation, even if your only provide a price range. The Gist: It is critically important to guide your clients through the conversations necessary to improving their results.

Clients 341
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6 areas to address before increasing B2B paid media investment

Search Engine Land

Typically, clients failed to recognize the value of paid media , resulting in budget cuts, which was a predictable outcome. Without that data, we can’t go much further than understanding how many leads we drove – which means brands could be perpetually throwing money at junk leads. However, this approach rarely succeeded.

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Why Human Beings Provide More Value Than Automation In Complex Sales

Iannarino

The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human being. There is nothing wrong with using technology to manage transactions, but removing human beings does not just reduce costs—it cheapens every interaction.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.