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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

The Gist: Salespeople are being taught to fear cold calling by people who should know better. There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. Without meaning to, my friend Jeb Blount created quite a clamor on LinkedIn. Master Cold Calling with this FREE eBook.

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What You Leave Undone

Iannarino

There is no more important decision you can make than what you do with your time. Make sure your priorities for the day include what’s most important to designing the day, to ensure it aligns with the life you want. Neither of my grandfathers made it that far, though one of my grandmothers did live to 93.

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Seven Strategies to Energize Your Productivity

Iannarino

Three of these blocks will give you 4.5 hours of what Cal Newport calls “deep work” in his book of the same name—one of the more important texts on personal productivity. Prioritize your work based on several filters, starting with the tasks or project’s importance. Wake up early.

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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. Key Result One: Second meetings with target (prospective) clients.

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Prioritizing Sales Tasks In Order of Importance

Iannarino

There are (still) only two things we do in sales: we create opportunities and we pursue them. Build your sales workday around the outcomes you need to create, working in the order that enables the next outcome. Failing to put tasks in the right order often leaves you off track or even unable to reach your goals. Existing Deals.

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3 keys for email marketing in 2024: AI, change, learn

Martech

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. If you find yourself in the front seat of the struggle bus, do what I do.

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The Medium Is Your Message

Iannarino

They have also convinced us that we should choose a communication medium based on efficiency. The picture Mike sent me was a desk covered with handwritten envelopes and thank-you cards, ready to send out to his clients and prospects. You may be unconvinced that the older the approach, the greater its effectiveness.