Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. Either way, this blog is your next step – a comprehensive guide to understanding what revenue enablement is, how to get started, and so much more. What is Revenue Enablement? Revenue Enablement vs Sales Enablement: What’s the difference?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Martech

MARCH 20, 2024

Start with soul searching What is your why? Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Invented names (e.g.,

Strategize 111

Strategize B2B Legal Launch 111

Highspot

FEBRUARY 14, 2024

In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? It enables companies to understand their market position, competitive landscape, and customer needs.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? It enables companies to understand their market position, competitive landscape, and customer needs.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Lead Fuze

JUNE 27, 2023

As the digital world keeps changing, this query has become increasingly pertinent for recruiters, salespeople, startups, entrepreneurs and marketers. Influencer marketing agencies are entities that bridge the gap between brands and online influencers – individuals with a significant following on social media platforms.

Negotiate 52

Negotiate Contract Campaign Contact 52

ConversionXL

JUNE 2, 2022

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Within hours, Legere praised the work on social media. Alignment can make all the difference to a business. Every business needs leads. The biggest challenge for marketers is getting them. The result?

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Hubspot

JULY 10, 2019

Marketing to businesses is very different than marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. You might as well not be marketing at all.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Women Sales Pros

MAY 10, 2019

When it comes to mastering the art of sales, sometimes it can be more important to understand what not to do when trying to get the sale. You can learn a lot from watching what sales professionals do to get the sale, but even more so from what they don’t do. You’ll learn what not to do so you don’t lose the deal.

Manufacturing 108

Manufacturing Sales Niche Up-sell 108

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space.

B2B 106

B2B B2C CRM Engineering 106

Partners in Excellence

APRIL 16, 2021

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 100

Process Sales Sales Support Sell 100

Search Engine Land

FEBRUARY 11, 2023

What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. So they asked someone familiar with SEO to look into it.

Retail 94

Retail Engineering Finance Up-sell 94

Heinz Marketing

MARCH 28, 2020

Marketing’s ability to affect the bottom linen is greater than ever, but what are somethings we can do to make sure we’re still performing better than ever 10 years from now? Should We Be Selling? But when did selling become not about humanizing? Ignoring the need for connection during social distancing is not an option.

B2B 64

B2B Sell Sales 64

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. It’s a disparate collection of different financial solutions, each with its own unique peculiarities. The five primary fintech categories are: Digital payments. Digital investment.

E-commerce 113

E-commerce B2C Finance Referrals 113

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said. In all fairness, this question surrounding blogs is not without reason. In the U.S.

Angle 101

Angle Promote Lead generation Strategic planning 101

Lead Fuze

JUNE 30, 2023

To be a successful salesperson, one must acquire the aptitude to excel in selling – whether as an employee of a large company or as the proprietor of a small business. Finally, we’ll analyze activity levels vs results correlation before concluding with seven steps towards selling excellence.

Objectives and Key Results 52

Objectives and Key Results Objection handling Technique Pitch 52

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

ConversionXL

JULY 21, 2022

What is omnichannel marketing? Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. Omnichannel marketing vs. multichannel marketing: What’s the difference?

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Outreach

JUNE 4, 2019

Accounting for the larger share of generated leads (55% vs. 27% for inbound sales), outbound operations remain crucial to the success of many organizations, especially for those selling into the enterprise market segment. What Is Outbound Sales? But the reports of outbound’s impending demise have been exaggerated.

Cold Call 85

Cold Call B2C Contact Negotiate 85

PandaDoc

DECEMBER 19, 2022

You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. An ideal customer profile (ICP) describes what the most fitting potential buyers should look like. Sales leads vs. prospects vs. customers. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

SalesHandy

MARCH 30, 2020

How to know which one is better for them between inbound vs outbound sales? How to know which one is better for them between inbound vs outbound sales? Various clients working as sales professionals in different organizations often ask the question of which sales strategy is best for them. What is Inbound Sale?

Cold Call 72

Cold Call Technique CRM Sales 72

Hubspot

AUGUST 14, 2019

The slew of social media channels available today can paralyze even the most savvy business owners. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. LinkedIn vs. Facebook: Which Is Best for Business? So with pretty similar features, what are the key differences between the two?

Lead generation 78

Lead generation Networking Up-sell Drivers/motivators 78

Gong.io

DECEMBER 7, 2022

In this article, we’ll explain what sales prospecting is and why it’s important. In this article, we’ll explain what sales prospecting is and why it’s important. What is sales prospecting? What are the different sales prospecting methods? Reps use many different prospecting methods to fill their pipelines.

Prospecting 62

Prospecting Cold Call Pitch Pipeline 62

PandaDoc

APRIL 24, 2023

What is a sales enablement strategy? So, “What does sales enablement do, anyway?” At its core, it means training your sales team to sell as effectively as possible. Let’s now move on to looking at the different elements of a sales enablement strategy, including training and content, tools, and metrics.

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what?

E-commerce 101

E-commerce Retail Engineering Start-ups 101

ConversionXL

JANUARY 18, 2022

Understanding brand strategy vs. marketing strategy. It also means that they’ll seek out and post every job they can find because that’s what is best for the job seeker. Your marketing strategy is what amplifies that brand. If you have a global brand, this might mean different things in different markets.

Campaign 128

Campaign Trust Hospitality Growth 128

Sales Hacker

MAY 22, 2020

Here’s what we’re going to cover: Why most people such at outreach. I loved your recent blog post on how the solar eclipse was actually a hoax perpetrated by big pharma to sell more vitamin D. Less than 10% of your market will be actively posting on social and blogging platforms. That’s what SP3O gives you.

Prospecting 110

Prospecting Sales Drivers/motivators Follow-up 110

Hubspot

OCTOBER 18, 2018

2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. Instead of sending letters to the editor, the masses take to blogging to share their voice and opinions. Mine is raised right now, too.) can publish a book.

Contract 76

Contract Retail Pitch Non-Profits 76

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each.

Gambling 78

Gambling Real Estate Healthcare Education 78

PandaDoc

DECEMBER 20, 2021

But before diving into the most complex aspects related to making modifications to an existing contract or adding a new clause into a legal document, let’s find out more about what exactly amending an existing contract is and how an original document can be altered using redlines or strikethroughs. What is a contract amendment?

Contract 52

Contract Legal Negotiate Price 52

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. Do you just throw stuff at the wall and see what sticks, or is there a process? An Overview of Common Digital Marketing Channels. Social and Display Ads. FOMO is real.

Growth 118

Growth Referrals Niche Strategic partnership 118

Outreach

JUNE 4, 2019

Accounting for the larger share of generated leads (55% vs. 27% for inbound sales), outbound operations remain crucial to the success of many organizations, especially for those selling into the enterprise market segment. What Is Outbound Sales? But the reports of outbound’s impending demise have been exaggerated.

Cold Call 40

Cold Call B2C Sales Contact 40

ConversionXL

FEBRUARY 12, 2019

Cohorts vs. segments: What’s the difference? In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years.

Non-Profits 126

Non-Profits Niche Campaign Referrals 126

Hubspot

FEBRUARY 9, 2016

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Did you start yesterday?

Non-Profits 60

Non-Profits Sports Gaming Up-sell 60

ConversionXL

FEBRUARY 11, 2016

What you learned 6 months ago could already be outdated information. They know who you are, what you like, what you searched for last night, what you’re looking for, how motivated you are to find it, etc. ” That’s the ultimate goal, right? It doesn’t happen often. The Current State of PPC.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

JULY 7, 2020

What's worked, and what hasn't? And what changes are here to stay? We examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. What We're Seeing Today: A Q2 Snapshot.

Construction 101

Construction Territory Manufacturing Entertainment 101

ConversionXL

APRIL 7, 2020

Consumers can now listen to podcasts via simple voice commands and pause to ask Google, Siri, or other digital assistants questions inspired by the podcasts. Brands have jumped on the podcasting bandwagon. Slack, GE, Shopify, Basecamp, and Sephora all have large, active followings. Podcasts’ popularity means opportunity—and competition.

Objectives and Key Results 85

Objectives and Key Results Strategic partnership Promote Start-ups 85