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How to Become Your Client’s Competitive Advantage

Iannarino

The Gist: When we focus on selling, we can lose sight of our obligation to create value for our prospective clients. You must provide your prospective clients with the ability to improve their results. Working to be your client’s competitive advantage is the surest and truest path to winning deals.

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How SEOs can detect and address user data leaks

Search Engine Land

Consumers worldwide lost nearly $9 billion in identity theft in 2022 and one in three Americans are victims. Some of the more common ones include: Bugs and accidental rendering Bugs can cause PII data to be rendered in unintended places. For organizations involved in the leaks, this can translate into: Loss of reputation.

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What Is Accountability?

Partners in Excellence

We discuss accountability a lot, but do we really understand what it is, are we agreed on what it is? Especially: an obligation or willingness to accept responsibility or to account for one’s actions. I prefer the following as a definition of accountability: Ownership of your commitments and doing what you commit to do.

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Creating a Soap Opera Sequence That Sells [GUIDE]

ClickFunnels

How can you use it to engage your leads, build rapport, and sell your products or services? If you’ve never watched a Soap Opera before, the stories rely on open-ended, high-drama episodes that hook the viewers in and keep them coming back every single day to find out what happens next. First thing’s first. Please buy it.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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Influencer Marketing Examples: 5 Free Helpful Steps

Lead Fuze

As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly wide customer base. Landing a celebrity to wear or promote your product was once the PR scoop of the century. They’ve started to become celebrities in their own right. Source: Tomoson.

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10 Key to Prospecting Success

The Sales Hunter

Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” Have a dedicated time on your calendar to prospect. Prospecting is about following up. Reaching out to a bunch of people without following up with repeat contacts will never result in any type of success.