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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promote 99
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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted.

Territory 111
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How to Promote Your Local Business

Hubspot

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. In my example, perhaps the term "fitness instructor" is more popular than "personal trainer" in Southern California. Be involved in the community.

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How To Get Started With Email Segmentation

Salesforce

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts.

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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot. The “What Will You Design Today?” Why we care. and Australia.

B2B 114
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Instacart to start serving ads on Good Food Holdings shopping carts

Search Engine Land

Customers using Casper Carts will soon experience two new features: Ads for new products and brands: This means you’ll find special offers and seasonal promotions right when you start shopping on the Caper Cart home screen. New features. Store locations. The ambitious plan aims to deploy thousands of Caper Carts by the end of 2024. .”

Retail 85
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How to map marketing science to the customer journey

Martech

In a classic study from 2013, researchers from the University of California, Los Angeles, Claremont Graduate University and the University of California, Santa Barbara, explored the link between oxytocin and decision-making when exposed to marketing content. They found that depleted serotonin levels correlated to choice deferral.

Customers 132