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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e., Processing.

Campaign 108
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How autonomous AI pipelines will transform marketing campaigns

Martech

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. How AI augments a traditional marketing campaign workflow. Or consider a campaign that uses machine learning to self-optimize, improving over time. Processing.

Pipeline 126
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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 114
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7 Steps To A Super Effective Lead Generation Campaign

ClickFunnels

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact details.

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TikTok Search Ads Campaign launches in US

Martech

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. TikTok has a growing role as a search engine for younger users — 57% of users use the app’s search function, according to internal TikTok data. Processing. Advertisers can now target users on its search results page.

Launch 68
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256
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How smarter campaign modeling and automation drive real marketing ROI

Martech

Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Take Salesforce, for example, where campaigns are flexible, customizable data objects. Processing. A single piece of content often appears across multiple channels and campaigns.