“Can You Make It More Difficult For Me To Give You My Money?”
Partners in Excellence
MAY 3, 2021
But, unwittingly (I hope), too often we make it very difficult for our customers to buy. Often, from the buyer’s point of view, it seems like we have to “earn the right” to give them our money. It requires me to enter data in over 100 spots. We seem to put every hurdle possible in front of them.
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