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“Can You Make It More Difficult For Me To Give You My Money?”

Partners in Excellence

But, unwittingly (I hope), too often we make it very difficult for our customers to buy. Often, from the buyer’s point of view, it seems like we have to “earn the right” to give them our money. It requires me to enter data in over 100 spots. We seem to put every hurdle possible in front of them.

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Why Human Beings Provide More Value Than Automation In Complex Sales

Iannarino

The Gist: More and more, sales organizations are refusing to provide their prospective clients with the help of a salesperson. In professional B2B sales, human beings provide more value than automation. I opened my Amazon account in August of 1997, and so far, I have never spoken to a human being there. No Human Required.

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“Why I’m So Interested In Selling,” Martin Mackay

Partners in Excellence

Preface : I’ve been introduced to Martin Mackay through my friend Bob Apollo. As you will see, Martin has a fascinating and rich career an selling. Having been the VP International Marketing for a couple of years, my boss at the time told me “It is time you had a real job” and gave me my first sales management role.

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A tribute to Mark Irvine

Search Engine Land

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him.

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Committed To Not Changing!

Partners in Excellence

I contribute my fair share to the clutter.) We’ve got to make our numbers. Just reflect on the commitments to lose weight, eat healthy, exercise, read more books/watch less TV, spend more time with our families, free ourselves from our devices, being more present, achieving better work/life balance.

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Why Your Next Lead Is No Better Than the Last

Iannarino

Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. At a key moment, he exhorts them that when “your mind plays tricks on you, you play tricks back.” Why You Want to Believe a New Lead Is Better. The Gist: New leads are not better than old leads.

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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

How do you sell someone something in 90 seconds or less? In this guide, we’ll show you how to craft an elevator pitch, as well as explain the qualities of an effective elevator pitch and share awesome examples for every type of business. People might not buy right away, but at the very least, you want them to keep thinking about it.

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