Highspot

MAY 18, 2025

For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. Then, as prospects reach the bottom of the funnel, sales enablement steps in, helping reps tailor their messaging, choose the right moment to connect, and use data to close deals faster.

Healthcare

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. ” Peter simply replied: “We have great people and we’re working on great technology. Why would we ever buy anything from you?” That’s it.” ” 10.

E-commerce

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Outcome: A well-trained sales team can confidently address buyer questions and close deals faster, directly contributing to revenue growth.

Product

Salesforce

DECEMBER 17, 2024

ICPs are most commonly used in business-to-business (B2B) sales to focus a company’s sales activities on leads most likely to close. Technographic : The technology stack used by the target audience, including software, hardware, and digital tools. Learn more What is an ideal customer profile (ICP)?

Prospecting

PandaDoc

MARCH 25, 2025

In this article, well explore the challenges of complex sales and the strategies your team can use to close deals more efficiently. Closing the deal: If the decision-makers accept your proposal, you can finalize the agreement. Show that you are invested in their success more than you want to close a deal.

Objectives and Key Results

Highspot

MAY 8, 2025

Enhanced Play Scorecard: The new business outcome filters make it even easier to understand sales play usage, adoption, and the impact on win rates and closed opportunities. Snowflake Data Integration: Users can seamlessly access their complete Highspot dataset with the Snowflake Marketplace integration for Highspot.

GTM

SaaStr

OCTOBER 11, 2024

Trend #1: Foundation Models Many models exist: open source, closed source, frontier models. They use a combination of existing models as well as proprietary models to ensure accuracy in their sensitive fields of healthcare and legal tech. Change management is traditionally difficult in healthcare. People are desperate for it.

Healthcare

Sales Hacker

JUNE 17, 2025

And what I’ve come to see, and I do a ton of work [00:08:00] in vertical and ai, healthcare, legal, fin services, construction, it’s more the same than dissimilar, specifically around the sense that most folks are gonna start with one part of the value chain, right? Healthcare, same thing. Same thing, right?

GTM

Salesforce

OCTOBER 16, 2024

The technology was not mature enough to be brought into production. Schwartz : So, there’s a whole bunch of big questions on the minds of decision makers and companies: How quickly will the technology develop? Peter Schwartz, chief futurist, Salesforce I heard the same thing from the head of a healthcare company yesterday.

Engineering

Sales Hacker

JUNE 10, 2025

Trusted by top brands like Asana, Box, Brex, Clari, GE Healthcare, and more, Qualified is redefining how companies generate pipeline in the age of AI. Um, I think people are also massively afraid of closing off boundaries. And I’m like, okay, cool. I know the CEO tap out films. Do you wanna meet that person? Share it here.

GTM

SaaStr

JUNE 20, 2025

These aren’t general-purpose tools — they’re laser-focused solutions targeting specific SaaS incumbents: Healthcare & Life Sciences : 14 companies in CB Insights’ AI 100 Disrupting: Epic, Cerner, Veeva Advantage: Domain-specific data and regulatory expertise Financial Services : AlphaSense ($1.4B

Government

Highspot

JULY 15, 2025

You can rely on AI-powered technology to tailor outreach and guide next steps, as you move leads from discovery to closed-won. Technology buying behaviors are changing fast, and we see it every day. You need the right tools to meet customers where they are. Many companies standardized each stage to a specific channel.

Healthcare

Sales Hacker

FEBRUARY 18, 2025

Founders who were selling and then hiring AEs after they closed, you know, anywhere from 50, 000 to 200, 000 in ARR. And you really should have alignment among the founding team, and certainly engineering, and product, and marketing, too, about what those are, before you tell the salespeople, go close more of these. Yeah, absolutely.

GTM

Hubspot

FEBRUARY 12, 2025

You also have to avoid creating technology for technologys sake. The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. For instance, if youre based in Europe or looking to expand in the region, keeping a close eye on the E.U.s Healthcare. Regulations.

Minimum Viable Product

SaaStr

JUNE 1, 2025

Strategic Implications: Closed model providers losing pricing power Barrier to AI development continues falling Innovation moving to application layer, not model layer Platform lock-in strategies being disrupted For B2B and SaaS: You can now build competitive AI features without paying premium API costs or being locked into specific providers.

Electricity

Hubspot

MARCH 21, 2025

As someone who loves exploring how technology reshapes industries, Ive noticed a pattern. Over the last decade, disruption often entails leveraging technology to reimagine entire industries, from customer experience to operational frameworks, making the word synonymous with scalable transformation rather than just market entry.

Manufacturing

Salesforce

APRIL 3, 2025

Capability : The ability to navigate complex business environments, interface with multiple technology systems, reason through business rules, and deliver value aligned with business goals. And when they do, the trust gap that impedes AI adoption in enterprise settings will begin to close.

Sports

Salesforce

MARCH 3, 2025

You have a complex, high-end prospect, and you know it will take finesse to close the deal. How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales?

Legal

Hubspot

MARCH 25, 2025

John Russo is VP of healthcare technology solutions at OSP Labs. In the world of healthcare, emotionally sensitive queries are going to be common for Russo and OSP Labs. Matthew Franzyshen , business development manager at Ascendant Technologies Inc. There are solutions to avoid this, though. Take a hybrid approach.

Product

Salesforce

JULY 29, 2025

The right technology takes care of most of the hard work, making data integration simpler than ever. It helps you personalize communication, close deals faster, and deliver better support‌ — ‌making growth more scalable. Get it now How to integrate your data in 5 steps Connecting your business tools doesn’t have to be ‌complicated.

E-commerce

Salesforce

APRIL 15, 2025

Related Content 3 Ways Agentic Healthcare is Transforming the Patient Experience Improve Patient Care or Keep Data Secure in Healthcare? Consider partnering with experts or training internal teams to close skill gaps and maximize personalization tools. Why it matters: Healthcare journeys are dynamic.

Pharmaceutical

Veloxy

JULY 23, 2024

Stop Guesswork & Close More Deals Automatically prioritize leads based on their likelihood to buy. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Another example might be a technology company that sells software solutions.

Technology

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? I wanted to get as close as possible to the customer.

Electrical Engineering

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Test different solutions before going live.

Transportation

Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.

Healthcare

Salesforce

APRIL 12, 2022

However, the past two years have proven that the need for healthcare beyond the doctor’s office is not only a “nice to have,” but a necessity. So much so that 60% of patients want to use technology more often when it comes to communicating, treating, and managing conditions. Closing the access gap.

Hospitality

Hubspot

MARCH 15, 2018

Unlike criteria such as “budget approval” and “clear need” which indicate the prospect is close to their final decision, star performers use organizational change as a leading indicator of purchase potential. the impact of healthcare reform on the entire healthcare industry). Changes in technology (e.g.,

Drivers/motivators

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Then there will be the verticals, specializing in transport or healthcare or education. ” That’s the CDP.

Healthcare

Veloxy

MAY 24, 2023

Win Rate : The win rate measures the percentage of opportunities that your sales team successfully converts into closed deals. It reflects the effectiveness of your sales strategy and the ability to close deals. This efficiency translates into a higher volume of closed deals and a greater return on investment.

Objectives and Key Results

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports

Hubspot

JULY 25, 2018

The Fortune 1000 can dramatically move your business forward when they sign up, but they also take more time to close -- sometimes up to a year or more. Here are two of their target markets: Technology enthusiasts: A customer category that launched their brand decades ago, technology enthusiasts still get attention from Apple.

Healthcare

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Support for two-way synchronization.

E-commerce

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization.

Strategic partnership

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack for omnichannel engagement. Product overview. Target customers.

E-commerce

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech! In your inbox.

Healthcare

Martech

AUGUST 17, 2023

Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. Why we care.

Construction