Hubspot

MARCH 26, 2012

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. What Is Closed-Loop Marketing?

Closing 76

Closing Customer Relationship Management CRM Prospecting 76

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. We close this gap. Marketo changed marketing 10 years ago. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 112

Go To Market GTM Strategize Growth 112

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Retail Campaign 121

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment.

GTM 133

GTM Market share Growth Technology 133

Search Engine Land

MARCH 4, 2024

These environments are closed and nontransparent, meaning that the only way for marketers to access their data is through advertising tools like Google Ads. Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 74

Closing Customers Niche Sports 74

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Salesforce

JUNE 19, 2025

The brands that embrace AI as a strategic partner in customer engagement will be the ones that stand out, and win, this holiday season. When asked where shoppers will buy this upcoming holiday season, the number one response across all generations was brick-and-mortar stores, followed closely by online marketplaces.

Retail 64

Retail Price Profit margin Promote 64

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Veloxy

JANUARY 23, 2024

Field marketing managers are responsible for: Formulating and implementing a regional demand generation strategy that aligns with the company’s sales objectives Overseeing marketing initiatives Ensuring the effective functioning of their department. Market Feedback Loop: Insights and feedback from Field Sales are invaluable.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. We’re in month 8 of the pandemic and there’s one thing we know for sure: we miss having fun and being close to our loved ones! as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.”

B2B 112

B2B B2C Gaming Campaign 112

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 107

Growth E-commerce Profit margin Strategize 107

SaaStr

JUNE 23, 2025

pic.twitter.com/LVh6AfPhP3 — Replit ⠕ (@Replit) June 23, 2025 Why Replit Became a Rocketship: Three Strategic Masterstrokes 1. Competitive Pressure With OpenAI acquiring Windsurf and Google investing heavily in AI development tools, tech giants could leverage distribution advantages to capture market share.

X-functional 83

X-functional Growth Price B2B 83

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 109

E-commerce Retail Strategic planning Start-ups 109

SaaStr

JULY 29, 2021

SalesLoft’s partner ecosystem, found in their Integration and Solution Partner directories, are strategic relationships designed to help shared customers overcome business challenges more seamlessly. About the SalesLoft: SalesLoft is the only complete Sales Engagement platform, helping B2B revenue teams close more deals.

Promote 107

Promote Government Contract B2B 107

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on. Make sure you're paying attention to weekly cost trends so you can quickly identify (and jump on) any market softness. . What to do instead.

CTR 114

CTR Campaign B2B CRM 114

Hubspot

SEPTEMBER 15, 2024

Make Strategic Acquisitions When your competitor closes, their clients are left in the lurch. Some of our respondents found that a recession was a good time to make a strategic acquisition. a marketing company that was started in 2004. Others echoed this sentiment.

Strategic partnership 69

Strategic partnership Strategize Healthcare Promote 69

SaaStr

NOVEMBER 30, 2023

From a strategic standpoint, early-stage companies start to build out their teams, transitioning from founder-led sales to incentivizing growth as they build those teams. They’d ring the gong at the meeting for all the deals that closed, and the AEs that closed those deals would pop a balloon, and an iPod would fall out.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

SaaStr

MAY 30, 2024

Hybrid combines product-led and sales-led motions, and they work closely together. The challenge with hybrid is that it’s difficult to implement without close collaboration, and everyone must understand how product drives growth. Whichever you choose will be a strategic decision.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

The Sales Hunter

MARCH 14, 2013

close $1.2M Jim, I saw Amco recently joined your partner program, as part of your strategic plan to go after ABC’s market share. I have time on Wednesday afternoon or Friday morning to share these strategies with you. Guest post written by Beth Mastre, Vice President Strategic Development for The Sales Hunter.

Prospecting 80

Prospecting Strategic planning Technique Strategize 80

Sales Hacker

NOVEMBER 11, 2020

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Walmart famously used location-based data to launch stores just outside large markets (cities).

Launch 121

Launch Sales Price Clients 121

Sales Hacker

FEBRUARY 7, 2018

One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Growth 100

Growth GTM SQL Strategic partnership 100

Veloxy

MAY 24, 2023

Win Rate : The win rate measures the percentage of opportunities that your sales team successfully converts into closed deals. It reflects the effectiveness of your sales strategy and the ability to close deals. This efficiency translates into a higher volume of closed deals and a greater return on investment.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. Gathering insights through weekly keyword research allows you to closely monitor organic performance and use that information to make paid search decisions. Everybody’s feeling the pinch.

Real Estate 88

Real Estate UX Campaign Engineering 88

PandaDoc

MAY 12, 2025

Imperfect marketplaces more closely resemble a real-world scenario, but theyre still well off the mark. In this theoretical bubble, market saturation is reached when all buyers who are willing to pay that price have made their purchase. These metrics work closely together to inform pricing and production decisions.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Salesforce

MARCH 25, 2025

Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. Get ready for Salesforce Foundations Easily activate Foundations in your existing CRM to add key features in Agentforce, Sales, Service, Marketing, Commerce, and Data — all for free. Let’s find out how.

Real Estate 90

Real Estate Government Finance Growth 90

Search Engine Land

NOVEMBER 14, 2023

Prioritizing long-tail keywords and using negative keywords strategically can help monitor ad costs more effectively. Market insights. Through Adthena’s Market Trends report, you can closely monitor trends in CPC, the distribution of spending across different advertising channels and your competitive market share.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Romenco shares his solution with me: At Growth Spurt, we constantly update our forecasts by closely monitoring shifts in our video engagement metrics, he says.

X-functional 59

X-functional Finance Growth Price 59

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

Search Engine Land

NOVEMBER 30, 2023

Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting. Still, if you can close the loop with offline conversion tracking, you can begin to truly show the agency’s value and make parting with you a bad business decision for your client.

Clients 94

Clients Drivers/motivators Education Campaign 94

Score More Sales

AUGUST 23, 2013

It is time to start strategizing for the future if you have not already. It’s now up to marketers both to provide the information these consumers need to make decisions, but also collect and interpret the deluge of data through which these desires are expressed. Close More Deals. For starters, customers want to be engaged.

Customers 80

Customers Trust B2B Represent 80

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107