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Creating value when content and experience are data-driven

Martech

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

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Why martech integration needs more than technical skills

Martech

Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Martech leaders need a solid mix of business, marketing, and technology skills.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Changing Marketing Landscape: The marketing landscape is constantly evolving, with new channels, technologies, and consumer behaviors emerging regularly.

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Infosys acquires oddity to boost metaverse and digital experience capabilities

Martech

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Why we care.

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Mastering Basic Sales – A Detailed Guide

The 5% Institute

In the ever-evolving landscape of online commerce, basic sales form the bedrock of a successful business. Leveraging Technology for Enhanced Basic Sales The Role of Technology in Modern Sales Strategies E-commerce Integration: In the digital era, having a robust online presence is non-negotiable.

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Marketing beyond boundaries at Opticon

Martech

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Optimizely executives were forthright in acknowledging that the perspective they are offering can’t be executed by the technology alone.

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Sales Tools – Empower Your Business

The 5% Institute

Fortunately, advancements in technology have given rise to an array of sales tools designed to address these challenges and drive business growth. E-commerce Platforms: Facilitating Online Sales For businesses involved in online sales , e-commerce platforms are essential sales tools.