SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 102

Education Legal Promote Growth 102

Salesforce

JULY 19, 2024

Still, given the conversational nature of both, it’s natural to wonder where chatbots end and agents begin. A traditional chatbot is a computer program that uses pre-defined rules, decision trees, and scripted responses to interact with users. Hitting a creative wall and need some marketing copy tailored to your customer demographic?

Territory 111

Territory Conversion Technology Technology 111

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? How do you improve conversions for past visitors?

Conversion 133

Conversion UX Real Estate Non-Profits 133

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 92

Launch B2C Technology Technology 92

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 82

Launch A/B testing Campaign Angle 82

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. It uses session details from the website to create new content according to predefined criteria and user instructions, to increase engagement and improve user experience.

Launch 105

Launch Angle Entertainment Sports 105

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

MAY 31, 2024

Site launches are arguably one of the most risky SEO endeavors. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. After launch, we experienced traffic loss and conversion rate drops.

Launch 89

Launch User Experience UX Education 89

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. Concepts over keywords. Dig deeper.

Engineering 91

Engineering Launch User Experience Start-ups 91

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care.

Launch 94

Launch Customers Campaign User Experience 94

Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

Conversion 97

Conversion Real Estate CTR Click Through Rate 97

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? The company is implementing both a responsive design and a tablet-optimized catalog to boost their mobile and tablet conversions, and clearly its paying dividends. Think Thank Photo.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

ConversionXL

JULY 24, 2014

Launch Promotions That Are Better Targeted For Your Customers. These real-time decisions influence the best day to launch a promotion, identify products that will generate more sales, target segments with specific campaigns, etc. Analytics Blog eCommerce Resources Pricing Strategy User Experience' image source.

Conversion 118

Conversion Retail Price Promote 118

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

AUGUST 2, 2023

Improved reach and engagement should in practice help brands to achieve more conversions and therefore a better ROI. YouTube Shorts are now being watched by over 2 billion logged-in users every month, and today we’re introducing new ways to spark imagination and creativity." What’s new?

Launch 94

Launch User Experience Engineering Conversion 94

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. Google explains that Bard is an experimental conversational AI service, powered by LaMDA (Language Model for Dialogue Applications). What is Google Bard?

Launch 98

Launch Technology Technology User Experience 98

Salesforce

JUNE 19, 2025

Imagine launching a new AI agent to handle key customer requests. But, then you find that adoption is slow, users aren’t getting what they need, and the agent sometimes fails to deliver on its promise. To that end, we relied on the breadth and depth of user experience (UX) and product designers across our company.

UX 52

UX User Experience Legal Trust 52

ConversionXL

JANUARY 28, 2013

Usability testing is the black horse of boosting conversion. If your site is difficult to use or understand (= has usability problems), it kills conversions. Website usability testing helps you identify all the main sources of friction, and thus boost conversions. This in turn will also lead to increase in conversions.

Conversion 106

Conversion A/B testing Price User Experience 106

Hubspot

MARCH 21, 2017

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. In this case, we were focused on: User Experience. Conversions. So let's get to it. Proof of Concept.

Conversion 78

Conversion Objectives and Key Results Launch User Experience 78

Sales Pop!

APRIL 24, 2023

It might sound counterintuitive to create a game in a niche that is already very competitive, but the presence of the competition confirms that there is an audience for it, and they will be eager to play it when you launch it. You have bad UX User experience is essential for a good gaming experience.

Gaming 130

Gaming User Experience UX Entertainment 130

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Overall content health.

Clients 91

Clients CTR Conversion Closing 91

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. That sounds obvious, but you’d be surprised how many people don’t really know what their users’ experiences are.). Unfortunately, conversions only tell you half of a story.

UX 133

UX User Experience Campaign Service 133

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. These enhanced summaries offer quick, actionable insights making it easier to follow up, coach teams, and stay aligned on customer conversations. Email: Business email address Sign me up!

A/B testing 101

A/B testing Campaign Contact Service 101

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. This can increase bounce rate and hurt conversions. We’ll look at each of these in this article.

User Experience 162

User Experience UX CTR Engineering 162

Hubspot

AUGUST 2, 2016

Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis.

User Experience 53

User Experience Follow-up Start-ups Launch 53

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. And launch your funnel! …in This is the approach to interstitial ads that is recommended by Google. When Should You Avoid Interstitial Ads? Has decided to exit the app.

X-functional 246

X-functional Gaming Pitch Government 246

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Higher conversion rates: Consumers are typically more likely to make a purchase after experiencing a free trial.

Product 86

Product Territory Sales Price 86

ConversionXL

JULY 3, 2014

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. You can create segments that reflect: Average revenue per user.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Search Engine Land

APRIL 16, 2023

.” The new search engine would “learn what users want to know based on what they’re searching.” ” While all being more conversational, like talking to a person. In 2009, Google tried to heavily personalize search results where it actually said all search results were being personalized for all users.

Engineering 144

Engineering User Experience Technology Technology 144

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. However, displaying fewer ads may reduce reach and potentially affect conversions. Why we care. Read YouTube's ad policy for more information.

User Experience 126

User Experience Launch Engineering Conversion 126

Search Engine Land

SEPTEMBER 11, 2023

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. users, views, average engagement time, conversions and so on). Improve user experience.

CTR 143

CTR User Experience Trust Engineering 143

ConversionXL

MAY 6, 2014

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. Because there was so much on the line, and I knew this would be exposed to millions, I obsessed over conversion rate.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Hubspot

APRIL 23, 2019

There's a method to turn a paltry social media conversion rate into something that can offer real benefits to your brand. A method that’s helped brands both large and small achieve up to a 68% conversion rate on social. Removes confusing multi-part conversion paths. But it’s not only providing a conversion benefit.

Conversion 78

Conversion Campaign Launch Price 78

Hubspot

AUGUST 1, 2018

The days of waiting for weeks to hear from someone are over – conversations are always happening. In the age of live chat, customers expect conversations to happen how, when, and where they want. People always have and always will expect conversations to be helpful, personal, and empathetic. Sounds intimidating, right?

Conversion 78

Conversion CRM Cross-sell Technology 78