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The Deal Doesn’t End with a Signature: Service in Manufacturing Sales

Miller Heiman Group

This is abundantly true in manufacturing sales. To better serve customers, manufacturers must connect sales and service in a holistic manner that places the customer’s needs at the center of every decision. Sales Sells the First Deal, Service Sells Future Deals. Manufacturing sellers often focus on larger deals.

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What is Team Selling and Why it Matters Post-Pandemic

Veloxy

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189
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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

B2B 117
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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

For many years, my agency handled SEO for a leading HVAC manufacturer. That one product can now be represented in several categories/areas of your website (Furniture/Beds/Beds Under {Price Point}/Style/Brand). Now that you have this built out, consider how you might cross-promote (through internal linking ) within your website.

UX 87
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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

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6 key email programs to optimize before Q4

Martech

We always emphasize that your welcome email should meet these qualifications: Represents your brand well. Does it represent your brand’s current look and feel? If you’re selling things without a compelling story, maybe not. This style of suggestive selling has become a common practice. Looks good on mobile.