Martech

JANUARY 9, 2025

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. The solution will integrate with SAP S/4HANA Cloud for Retail, SAP Commerce Cloud, SAP Service Cloud and SAP Emarsys Customer Engagement. Loyalty journey planning. Why we care. Why does SAP care?

Retail

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. Customer Dashboard.

Customers

ClickFunnels

JUNE 19, 2025

The post Turn Browsers Into Buyers With an Emotion-Driven Product Launch Funnel appeared first on ClickFunnels. Your product launch looked perfect on paper: great offer, compelling copy, and months of preparation. Then, launch day came, and the sales barely trickled in. Ready to Launch Your Emotion-Driven Funnel?

Launch

Martech

AUGUST 13, 2024

Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). “Be absolutely engaging,” is the motto of customer engagement platform Braze. Does that mean the data is being copied into Braze?

Customers

ClickFunnels

JULY 3, 2025

The post Ditch the PDP: Build a High-Converting Product Launch Funnel Instead appeared first on ClickFunnels. Product launch funnels. Why Product Detail Pages Fail Enter The Product Launch Funnel 7 Steps to Creating a Product Launch Funnel 1. 7 Steps to Creating a Product Launch Funnel 1. Frontload the Value 2.

Launch

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Customers

Search Engine Land

OCTOBER 8, 2024

From there, Google will customize the video to match your brand, enhance your images, and highlight product attributes, Google explained. Then you can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes your product unique.

Product

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion

Search Engine Land

SEPTEMBER 19, 2024

Video generator creates custom video content in minutes using a single product image. By the numbers. 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. How it works. What they’re saying.

Launch

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits

Search Engine Land

SEPTEMBER 12, 2024

Confidential matching isolates business data during processing, safeguarding sensitive information like customer identities. What’s next: Confidential matching is now the default for Customer Match in Google Ads. The details.

Launch

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Order now and enjoy a special launch discount of 15%! Customers that need to be re-engaged.

Campaign

Search Engine Land

JULY 12, 2024

What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Some agencies report limitations in targeting options, particularly for niche B2B audiences. Still in beta.

Launch

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Wisdom Goes beyond knowledge and intelligence.

Consult

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

X-functional

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B

Martech

JULY 18, 2024

Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results

Martech

JUNE 6, 2025

Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production.

GTM

Sales Pop!

DECEMBER 4, 2024

Holiday Incentives Your customers will relate to you better when you adapt to the world everyone is living in. Launch sales campaigns that are centered around holiday themes. Remember to collect feedback from your customers so you get to know them better and can hone in on their style and needs even better in the new year.

Launch

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder. I like to roll these campaigns out in waves.

Campaign

Salesforce

OCTOBER 8, 2024

This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. Fulfilling these expectations requires a deep understanding of who your customers.  Let’s dive into why loyalty marketing is vital, highlight common customer pain points, and how loyalty is evolving.

Education

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. Autogon AI launched a new tool called GenR8 Video.

SQL

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce

Highspot

JULY 9, 2025

Our Summer Launch delivers AI as a teammate that turns strategy into action and signals into winning outcomes.” All of these data points signal the need to quickly make wholesale changes to the way selling teams go to market if they are to deliver value that matters to customers.”

Go To Market

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. If it doesnt, the ads will alienate customers.

Retail

Martech

AUGUST 7, 2024

If an increase in web traffic will not likely lead to revenue growth or if social media tends to give you your least valuable customers, all the data available won’t make them good goals. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Objectives and Key Results

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. How does Agentforce work?

Launch

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions.

Campaign

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. By truly understanding customer needs and market dynamics, marketing develops compelling value propositions and generates qualified leads. Ignite Innovation.

Growth

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Tidio expanded its AI assistant, Lyro, to handle customer service emails. ASK BOSCO launched an AI reporting suite for marketing teams and agencies.

Retail

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. Technical considerations When asking customers to sign up, have a disclaimer stating the kind of messaging they will receive and if there is a charge for SMS responses. Perhaps something like this: Pre-launch SMS. Launch email.

A/B testing

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Launch a truly great second product. Best case, your happy customers buy more from you. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. And sell hard there. Be thoughtful.

E-commerce

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Those prices were quietly changed earlier this year for new customers, but now the company is changing the price for customers who’d previously paid a lower price. Processing.

Price

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Strategic planning

Martech

SEPTEMBER 5, 2024

Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. Live onboarding services are provided and if the startup becomes a Braze customer at the end of the four month free period, use of the platform is continuous; there is no fresh implementation required. Why we care.

Launch

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process.

Technique