SaaStr

JANUARY 26, 2020

Let’s listen to those decacorns: Zoom and Slack aren’t just niche applications like some of their predecessors. And they have far more market share and mind share than their predecessors. Even today — 55% of Zoom’s customers start with the free version. They are ubiquitous.

Niche 138

Niche Growth Up-sell Product 138

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

OCTOBER 27, 2023

For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. If you’re a great founder with 40-50 customers, he can figure out if you can get to 4k customers. But if you don’t have any customers, that doesn’t give investors much to bite into. How do they succeed?

Strategize 109

Strategize Growth Niche Quota 109

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. We have 99% customer retention.

Closing 74

Closing Customers Niche Sports 74

SaaStr

NOVEMBER 12, 2019

The simple fact is that once you have a mini-brand, often after just as few as 100 customers, you’ll start to get a viral loop going on referrals. ” His point was that happy customers combined with a strong brand create more leads. That can come as early as just 100 customers. Just like at the end of Year 1.”

Referrals 99

Referrals Niche Growth Closing 99

PandaDoc

MAY 12, 2025

But have you ever wondered why some customers chase after every sale while others will pay premium prices without batting an eye? Depending on their level of sensitivity, some customers will hesitate or walk away over a slight pricing increase, while other customers hardly seem to notice. So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

SaaStr

SEPTEMBER 27, 2023

It’s hard enough to get 2, 5, 10 customers. Once you cross 10% market share in your core niche / segment — start investing in the next one. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Post-Revenue: Staying the Course When Revenues Are Trivial.

Niche 113

Niche Engineering Start-ups Growth 113

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 130

Non-Profits E-commerce Consult Niche 130

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. And if that isn’t enough, successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity. Here's how to successfully position a brand in your market in 2018.

Niche 101

Niche Hospitality Service Start-ups 101

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. Your customers want different things.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

AUGUST 13, 2024

When you have something – a million in revenue or a 100 customers – it’s not all about the competition, feature gaps, and funding. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. At a bare minimum, you should gain market share.

Growth 122

Growth Quota Niche Finance 122

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 110

CTR UX User Experience Engineering 110

Hubspot

OCTOBER 6, 2020

The flagship brand's identity has been firmly established as a value-oriented albeit not-so-healthy franchise — so much so that making its menu healthier might alienate the majority of its customers who aren't interested in health-food. The principle behind low-end entry-level brands has to do with hooking customers.

Electricity 101

Electricity Healthcare Sports Territory 101

ConversionXL

MARCH 2, 2012

While coffee takes center stage, the design is meant to make customers comfortable by mixing upholstered chairs and sofas with hard-backed chairs around tables. Creating a new category or niche means that, at first, you own it. Market development and associated costs can be high, time horizons long, and you might fail miserably.

Electricity 89

Electricity Niche Price Up-sell 89

ConversionXL

SEPTEMBER 20, 2018

As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. market conditions) and competitive positioning. ideal customer). customer acquisition process and channels).

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

AUGUST 13, 2023

Make it easy for customers to buy both you and your competitor together. A niche point not again in my Top 10, but a good one. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. First, it makes things easier on prospects and customers, which is a win right there.

Niche 98

Niche Growth Pitch Market share 98

Hubspot

DECEMBER 17, 2020

People want a sense of direction and a positive customer experience , even when they are “just browsing.” Your distinct offerings and customer personas should guide the organization and grouping of your product categories. Product category marketing amplifies why a company is the best choice within that group of products.

Product 101

Product Retail Sports Campaign 101

SaaStr

OCTOBER 7, 2022

Seed and Series A are about shipping your product, getting to product-market fit, and then growing revenue. What is your ICP (Ideal Customer Profile). Do your ideal customers love your product. Working on “land, expand and keep your customers” is more efficient than focusing on getting new ones.

Construction 104

Construction Niche Growth Meeting 104

Heinz Marketing

AUGUST 28, 2023

Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer. These representations of your typical customer, include demographics, responsibilities, goals, challenges, decision-making criteria, frequently used channels and content. This helps you refine your own audience targeting.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing. Product marketing uncovers where to play and how to win. It uses the insights gained in product marketing to work out how to reach them.

Product 110

Product GTM Construction Launch 110

Hubspot

FEBRUARY 26, 2025

This allowed us to confidently expand our customer support team by 15% by March, assuring that we could successfully manage additional user concerns without jeopardizing our cash flow. Using revenue forecasting, we could project potential earnings in these niche areas and determine that there was enough consistent demand to justify expanding.

X-functional 59

X-functional Finance Growth Price 59

PandaDoc

SEPTEMBER 19, 2023

Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. A mapping exercise of your competitors and their ideal customer profiles should show you the blue sky available. Competitive keywords: Where to start?

Angle 88

Angle CRM Niche Clients 88

SaaStr

FEBRUARY 1, 2024

Marketing has to evolve as you think about the product maturity curve. When you start anything, and you’re contemplating how to take it to market, your ICP (ideal customer profile) should always be top of mind, especially in marketing. You can also get a halo effect out of that investment in a market.

GTM 109

GTM Growth Education Commission 109

Hubspot

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

X-functional 78

X-functional Entertainment Territory Price 78

ConversionXL

JANUARY 18, 2022

When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. If you haven’t invested in brand awareness marketing then the opposite will happen. Brand marketing is the most powerful weapon in your growth arsenal.

Campaign 122

Campaign Networking Non-Profits Launch 122

Search Engine Land

DECEMBER 13, 2022

When a customer is about to finish a purchase, it's vital to consider the following: Currency : The currency must be the same as the user's country. If your target customers are between the ages of 16 to 34, consider that they are 80% more likely to pay with Apple Pay than with other methods. Spanglish). Discount code section.

Territory 97

Territory Networking Campaign Launch 97

The 5% Institute

JULY 6, 2023

In the ever-evolving landscape of sales, it is crucial for businesses to have a comprehensive understanding of their market position. What is SWOT for sales – and how can it help you build your customer base? Established customer relationships. Innovative marketing strategies. Weak customer service.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Also on this day Google Ads Editor version 2.0

CTR 86

CTR Drivers/motivators Territory Finance 86

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. Customize the design of the page.

Technique 125

Technique Promote Presentation Education 125

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Search Engine Land

APRIL 11, 2024

Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. Brands with one major market or offering are a good fit for this. The other big piece is excluding existing customers.

Campaign 105

Campaign Represent Networking Conversion 105

SaaStr

JULY 29, 2022

I think, I try to focus on things after you have 10 or 15 or 20 customers. And if you can, at least get the customers to pay the hardware cost upfront. Even though it wasn’t that expensive, in the early days, they literally would ship it for free and assume the customer would close. Jason Lemkin: Well, look.

Price 109

Price Product Start-ups Niche 109

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52