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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same. At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. One brand that stands out in terms of building loyalty is Apple.

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10 non-marketing books every SEO should read

Search Engine Land

When you work in an industry like SEO , staying updated on new technologies is crucial. SEO professionals can leverage these insights to better understand the irrationality of search behaviors, helping to predict and cater to the seemingly illogical ways users interact with search engines and digital content.

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24 customer experience misconceptions debunked

Martech

Consequently, you impact the experience. Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. Build out a service blueprint to prove that point to your employees.

Customers 114
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Agile SEO: A playbook for online brand management

Search Engine Land

The rise of generative AI in search As if Google’s algorithm updates weren’t enough, the emergence of generative AI technology is further reshaping the online search landscape. Support and trust : Build projects around motivated individuals. Frequent delivery : Deliver work/value frequently, preferring shorter timescales.

Retail 102
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How Demand Generation Marketing Helps You Win Over Customers

Salesforce

Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? Well, it’s now reality – and something marketers need to do. Here’s how. Take a free tour

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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives. Users first.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Several years ago, a classifieds website considerably trimmed and simplified its category tree during a platform migration without realizing it was one of the primary drivers of organic traffic.

CTR 125