Remove Education Remove Presentation Remove Promote
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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? To help us through this mindset shift, I present the five stages of grief email inbox edition.

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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

This gap between expectations and reality presents an opportunity for marketers to adjust their scope and zero in on customers’ needs. They’re constantly on the go addressing immediate issues with short term solutions — offering promotions to avoid plummeting satisfaction scores or responding to angry tweets after the damage has been done.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Defining marketing’s present and future 3. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales.

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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. The video includes visual and audio “show and tell” instructions which makes the video engaging and educational. Engagement : Boost likes, comments, shares and overall interaction.

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How to use micro-moments to capture customer intent in real-time

Martech

For marketers, this means being present, providing the right information and creating a seamless path from intent to action. Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. Just be present, helpful and quick.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

As opposed to throwing out empty promises and pushing out generic pitches during prospecting, sales champions focus on presenting value rather than applying pressure on customers, which creates more space for fostering trust and genuine connections. Here are my recommendations: Lay out measurable goals tied to tangible rewards (i.e.,