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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Given the high costs of vision services, a third of Americans forego getting any issues checked because they dont have the proper insurance. Insufficient lighting, as well as poor posture promoted by chair, desk, and monitor placement, can particularly cause their eyes to work harder just to see whats on their computer screens.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. Customer service and profitability go hand in hand.

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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

Poor customer service is the number one reason customers leave. In our State of Marketing report, we found that 53% of customers expect companies to anticipate their needs, but only 33 % say most companies address service issues proactively. Measure, analyze, and adapt Proactive service isn’t a one-time fix.

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. The frequency of emails you send depends on what feels right for your audience, offering, or service. For example, address a common challenge and educate your users on why it exists.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers. Here’s an exclusive offer”).