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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

With usage-based pricing, you actually do get exactly what you pay for. What you’ll learn: What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Connect every touchpoint What is usage-based pricing? Companies can select from different types of usage-based pricing.

Price 52
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How to create a sales pitch deck and keep it up-to-date

Highspot

Old stats, irrelevant case studies, last year’s pricing. Pricing and services Outline packages or pricing tiers. A pricing table or comparison chart can make it easier for prospects to compare your offerings at a glance. If pricing varies, effectively communicate your pricing philosophy (value vs. cost).

Pitch 52
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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

That flagship brand serves typical fast-food fare at bargain prices. The brands contained within your average brand portfolio tend to fall into four main roles: flanker brands, cash cow brands, low-end entry-level brands, and high-end prestige brands. General Electric. This trend has a presence in virtually every industry.

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Small Business Content Marketing Tips for 2022

Sales Pop!

Their post on finding cheap flights is not just long: it’s useful and filled with plenty of advice that’s useful to anyone looking to fly at a more affordable price. Don’t hide the main point somewhere near the middle of the article. Here’s an example from Scott’s Cheap Flights. They’ve also featured plenty of useful images.

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How Bitcoin’s Blockchain Technology Works

Hubspot

Blockchain, the underlying technology of Bitcoin, is one of the main reasons why the cryptocurrency’s price has skyrocketed over the past year and a half. Bitcoin miners consume massive amounts of electricity because there’s a limited supply of Bitcoin. How Bitcoin’s Blockchain Technology Works. Bitcoin’s Blockchain in Action.

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How to survive a Google core update and come out on top

Search Engine Land

And sometimes websites pay the price. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. Examples of internal links include the main navigation, footer links, contextual links and related content links. Do nothing.