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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. This project aims to save $100 million in electricity costs in its first 10 years. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 121
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Leveraging ChatGPT to Create LinkedIn Profile Summaries

Adaptive Business Services

His success includes training salespeople in the electric sign industry, leading to substantial new business generation. Hes currently learning to play the electric guitar and has a keen interest in supporting and guiding others in both professional and community settings.

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Walmart launches Roblox metaverse experiences

Martech

“It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 122
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

And so I do more strategic thinking here and more rote execution here. So I can’t say we’ve had an aerospace engineer on the pod. So you are number one. I think in not too long, we won’t say these are AI companies. Scott Barker: [48:32] I love it. Great, great advice. I think I got to get one of those aura rings.

GTM 99
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.