Salesforce

MARCH 28, 2025

Additionally, he was an Associate Professor of Electrical and Electronic Engineering at the Universidad del Norte in Colombia from 2011 to 2019, where he played a pivotal role in shaping the next generation of AI professionals. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP.

X-functional 75

X-functional Electricity Education Promote 75

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. And when you were at ramp, you actually built out the growth function there and. at an earlier stage, you just have to take big swings.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

MARCH 4, 2025

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And so, uh, and function basically function. Scott Barker: Super cool.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 25, 2025

yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. And mainly the moon now. So yeah, we’ve landed on the moon. Can we use it here? But that was at the core of it. That’s fundamentally what.

GTM 69

GTM X-functional Start-ups Relationship building 69

Martech

JANUARY 19, 2025

Normally I would suggest that TikToks loss is Metas gain but the combination of scaled back creator programs, constantly shifting algorithms and shuttered moderation functions make it increasingly unlikely IG, FB and WhatsApp will be a safe harbor for creators and their audiences.

X-functional 94

X-functional Niche Government Consult 94

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. You hear Dennis’s name, time and time again. Sophie Buonassisi: Hmm.

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. Fred Viet: That’s good. Scott Barker: Awesome. You then have to go and be successful at that. It’s teaching you resilience.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 24, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate. That’s us.

GTM 70

GTM Legal Contract Go To Market 70

Martech

JUNE 13, 2025

But in reality, search engines and generative search are experiential competitors, not direct ones. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” Many people treat traditional search and LLMs as a binary choice — one or the other.

X-functional 78

X-functional Conversion Engineering Technology 78

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Navigating payroll, benefits, and compliance shouldnt slow you down. Really excited for this conversation and love to jump in with an overall.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. 18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. And when you think about that role, it’s cross functional. We’re the biz op strategy.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. There’s no product marketing. They love it.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

And, you know, you’ve had a hell of a career, you know, over the last 20 plus years, worked at the helm of really what I would consider the world’s leading technology brands. Microsoft was really seen as kind of yesterday’s technology company, so it was a big jump for me. spent six years there, I believe it was.

GTM 63

GTM Up-sell Start-ups Gaming 63

SaaStr

APRIL 8, 2025

She brings over two decades of experience in technology venture capital and has been recognized as one of the Top 100 Most Influential Women in Business. Previously a Director of Engineering at Facebook and VP of Engineering at VMware, she brings deep technical expertise to evaluating early-stage AI companies.

X-functional 75

X-functional Healthcare Government Networking 75

Sales Hacker

JULY 18, 2025

That’s where Generative Engine Optimization (GEO) comes in. If SEO was about being found on Google, GEO is about being trusted by ChatGPT (and other AI engines). Implement schema (Article, FAQ, Person, Organization) to help AI models and search engines interpret your content structure and metadata correctly. Use this as a guide.

Gaming 63

Gaming GTM SQL X-functional 63

Martech

APRIL 16, 2025

Whereas technology in the past was more based on static logic, true AI adapts dynamically, learning from behavioral signals, context and intent. What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. If so, how often?

Price 93

Price X-functional User Experience Technique 93

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. Our programming team built a context engine using Large Language Models (LLM).

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. Navigating payroll, benefits, and compliance shouldnt slow you down. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Martech

OCTOBER 20, 2022

“The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. A marketing technologist is someone who designs and operates technology solutions to aid marketing. Train and support marketing staff on using marketing technology products.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 111

X-functional Campaign Engineering Product 111

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. The blogs for the major search engines are also important reading for new feature announcements and other important updates. Search Engine Land has its own newsletter.

X-functional 96

X-functional Retail Engineering Follow-up 96

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. Is one in your future?

Healthcare 122

Healthcare X-functional Engineering Technology 122

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. I didn’t have an engineering degree. How did that come about?

X-functional 103

X-functional Technology Technology Construction 103

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

SaaStr

DECEMBER 8, 2023

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. Now, those ML engineers are becoming part of the core workflow.

GTM 123

GTM SQL X-functional Engineering 123

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, ”, because I had the same thought.

B2B 122

B2B X-functional SQL UX 122

SalesPop

MARCH 12, 2021

Probably the primary challenge was that the core technology we began with, which was on-premise, had to be totally transformed to be based in the cloud. A few years back we had to smoothly transfer our existing customers from one core technology to the other. The most stellar example is in the category of search engines.

Account management 98

Account management X-functional Pipeline CRM 98

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Pointclear

JANUARY 26, 2012

Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. Unsupported technologies Is your site built with Flash?

UX 99

UX X-functional User Experience Technology 99