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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. The post Walmart launches Roblox metaverse experiences appeared first on MarTech. Why we care. The game mechanics unlock tokens for virtual goods.

Launch 102
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How to Set Up an Effective Adoption Plan Around Your Sales Kickoff

Force Management

We’re working with many sales leaders right now who are considering shifting their SKOs and instead, launching broader sales transformations aimed at improving sales performance. This shift demands sales leaders view the SKO not as an event, but rather part of an initiative that will drive measurable results and lasting impact.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. Strategic ad placement: Position your ads in locations where your target audience frequents.

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Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 103
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Why Leaders Are Shifting from SKOs to Virtual Sales Training Initiatives

Force Management

With the possibility of an in-person event becoming more and more unlikely, company leaders are using this opportunity to invest in strategic sales initiatives that they can launch virtually, during the time of their would-be SKO.

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Podcast SEO: Top tips for discovery and growth

Search Engine Land

” Every episode should offer value – whether it’s educational, entertaining, or simply thought-provoking. Your goal is to leave your listeners feeling informed, inspired, or entertained, eagerly awaiting your next episode and curious to learn more about you. It builds a relationship where they feel like they know you.”

Growth 119
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MarTech’s metaverse marketing experts to follow

Martech

She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. There she launched Stella Artois into the metaverse in a partnership with Zed Run, a blockchain horse racing game.