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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. Look out for experts who might not present themselves primarily as influencers: analysts, for example, and conference speakers. Instead, they bring deep expertise and credibility to the table.”

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10 Tips for Great Keynotes and Better Sales Presentations

Understanding the Sales Force

I thought I would share some tips that you could incorporate into your group sales presentations, lunch and learns, conference talks and appearances to make them more effective. Warning: My approach is not very useful if you need others to present your slide deck but the pictures only approach helps to hold people''s attention.

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Pro Speakers on How to Give a Perfect Keynote Presentation

Hubspot

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. What is content marketing?

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Report: Google encouraged advertisers to target teens on YouTube

Search Engine Land

However, the “unknown” user category, where demographic data is not known to Google, has been presented as a way to potentially reach teenage users. One ad buyer said a Google rep suggested targeting 16+ year olds with “disposable income,” again by using the unknown category.

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The 10 Keys to Effective Group Sales Presentations

Understanding the Sales Force

As you consider each of the following scenarios, try to make a comparison as to how it might compare with the sales calls and presentations you make to groups: Scenario 1: When I am the keynote speaker at an event, people have much higher expectations of me as a speaker, the entertainment factor, and the potential take aways from my topic.