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High Productivity in Times of High Turmoil

The Advantexe Advisor

And yet, in the past six months of global turmoil, when many businesses have been reeling from the daily barrage of uncertainty, several companies, like Procter & Gamble (P&G), have actually thrived. Despite inflationary pressures and regional disruptions, P&G posted solid growth across key categories and markets.

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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven. Many do not.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

But what about investing more in SEO and organic growth? According to Ahrefs , Huel would have to invest $184,000 a month to capture the paid equivalent of their monthly organic traffic: Investing in new marketing channels can feel like a gamble. The post Conversion Rate Formulas to Accurately Calculate Growth appeared first on CXL.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Consumer goods corporation Procter & Gamble ran into a severe choice paralysis issue within their own organization in the mid 2000s. You’ve just got to trust in the land and expand motion. In 2014, P&G’s CEO A.G.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget. Paid social ads arent a gamble when built strategically. Sudden spikes can break optimization. Its eliminating whats broken and optimizing what works.

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5 signs your GTM is too risky and what to do about it

Martech

You’re overconcentrated in a single bet If one tactic, one buyer cohort, one event or one partner carries the bulk of your GTM performance expectations, you’re not running a diversified strategy you’re gambling. Solution Design for scenario resilience. Adopt the marketing multiplier as your north star for GTM effectiveness.

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Arizona is a state that has seen enormous growth in the past decade, with residents of Washington, California, Oregon, and Nevada moving to the area for increased job opportunities and a lower cost of living. The good weather is also an upside to living in Tampa, Florida. Some sunshine could prevent burnout from your job in the city.

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