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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. Email: Business email address Sign me up! Processing.

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7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)

Pointclear

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

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How marketers can break free from decision fatigue

Martech

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Competitors who move faster can capture market share and secure customers you could have had. This juggling act is causing frustration for internal teams, external vendors and executives alike.

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Customer experience tools and strategies: 2025 Predictions

Martech

Accessibility to meet tightening standards Web and mobile app accessibility will gain wider traction through specific rules for government agencies and broader commercial standards. The government’s attempt to shut down TikTok hasn’t helped the venue. However, entire platforms have become suspect to certain audiences.

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How search analytics can tailor messaging and maximize performance

Martech

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, with the power of AI comes the responsibility to implement proper data governance. This has been a cornerstone of digital strategy for years — and with good reason.