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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Not quite.

Growth 114
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Support on pipeline movement. Let’s get into it. Access to more data.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

If you acquire technology by committee you risk the final product becoming a compromise. Next, try building a database or spreadsheet, entering key information on each sale so they can be compared side by side. Record the stages of your sales funnel, from engaging customers to closing the deal. Better product demonstrations?

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14,106 martech tools reveal 3 trends you should master

Martech

In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. Generative AI leads the martech growth. This growth clearly can’t go on forever.

Legal 110
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Do You Have Sales Growth Problems?  Solution #3: Do Something with Your Pipeline

Anthony Cole Training

Of course you have sales problems. If it’s not a production problem, it’s a productivity problem. If it’s not a productivity problem, it’s a servicing problem. If It’s not a service problem, it’s a sales/sales support turnover problem. In the words of Rosanne Rosannadana, “It’s Always Something”.

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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Cross-selling : Offering customers related or complementary products.

B2B 111
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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. Use your data to inform. Trust the process.