Search Engine Land

SEPTEMBER 28, 2023

See the examples below of a search for “auto insurance agency” vs. “auto insurance agency new york.” (My based client was located in the middle of a major metropolitan area, surrounded by tons of competitors, in an already competitive industry. My location extension is set to ZIP code 10007 for both searches.)

Clients 133

Clients Education Strategize Growth 133

Search Engine Land

APRIL 25, 2024

While still dwarfed by Google’s massive search volume, Perplexity’s approach offers a glimpse into how AI could reshape the search experience and the multibillion-dollar search advertising industry. Below are two simple examples of searches: “best car insurance” and “car wash near me.” What is Perplexity AI?

Engineering 86

Engineering Follow-up Conversion Start-ups 86

Salesforce

DECEMBER 6, 2023

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Get the report 2. Watch for free

CRM 102

CRM Service Retail User Experience 102

Hubspot

JUNE 29, 2023

Insurance sales is a highly lucrative industry. Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” He adds that the industry is easily accessible to anyone. The kicker: success in this industry doesn’t come easy.

Commission 66

Commission Cold Call Clients Sales 66

Sales Pop!

NOVEMBER 29, 2023

In the complex realm of insurance claims, understanding the role of public adjusters is often shrouded in mystery. However, as homeowners, property owners, and real estate investors face the daunting task of navigating insurance settlements, the expertise of public adjusters proves invaluable. What is a Public Adjuster?

Real Estate 59

Real Estate Negotiate Represent Process 59

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 126

Real Estate Hospitality CTR Manufacturing 126

Search Engine Land

JULY 24, 2023

For Google (and probably most people), the more you are an authority in your industry, the more likely you are to be a relevant answer. Seasonal trends An example of changing search behavior is the search market for health insurance in the Netherlands. This has a clear impact on the search results. Definitely not.

Niche 91

Niche Healthcare Trust Government 91

The 5% Institute

JUNE 22, 2023

In today’s highly competitive insurance industry, effective sales strategies play a crucial role in driving business growth and staying ahead of the competition. With a plethora of insurance products and services available, insurance companies need to focus on refining their sales techniques to attract and retain customers.

Referrals 52

Referrals Networking Sales Trust 52

Search Engine Land

APRIL 9, 2024

We’ll use the hot tub industry as an example. A perfect example of this is insurance companies. People don’t need insurance often, but when they do, it sure helps that the Geico gecko is one of the first things you think of. I’ll split each section into three parts: Keyword research. Ad creation.

A/B testing 108

A/B testing Campaign Click Through Rate Promote 108

Martech

DECEMBER 14, 2023

The goal was to make conversational AI available across all clouds in every industry. This year, Salesforce began introducing its generative AI chatbot, Einstein GPT, to Marketing and Commerce clouds. With Einstein 1 Platform, Salesforce is getting closer to that goal.

CRM 105

CRM Service Clients Technology 105

The 5% Institute

JULY 4, 2023

Welcome to the world of life insurance sales, where professionals have the opportunity to make a significant impact on people’s lives while building a successful career. Insurance agents play a crucial role in educating potential clients about the benefits of life insurance and guiding them in choosing the right policy.

Commission 52

Commission Technique Relationship building Referrals 52

ClickFunnels

NOVEMBER 9, 2021

First of all, that number varies drastically depending on the industry, company size, revenue, and lead quality. Another company already generates tons of traffic and leads for a specific industry or niche and, for a fee, you just plug your own business right into their exhaust pipe. Average Cost Per Lead by Industry.

Lead generation 255

Lead generation Price Appointment E-commerce 255

Lead Fuze

AUGUST 29, 2023

Whether you’re a seasoned insurance agent or just starting out, knowing how to get life insurance leads is crucial for your success. With the high failure rate in this industry, it’s essential to master lead generation strategies. This post will provide insights on how to generate effective life insurance leads.

Referrals 52

Referrals Lead generation CRM Networking 52

Salesforce

JUNE 23, 2022

That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. In the past year, digital adoption has increased in varying degrees across banking, insurance, and wealth management. The not-as-good news?

Service 98

Service Customers Retail User Experience 98

Salesforce

NOVEMBER 29, 2022

We discovered that 33% of insurance customers switched providers in the last 12 months. This tells us something is missing — and there is a huge cost-savings opportunity on the table for insurers when it comes to stepping up their service delivery. As you’re probably aware, insurance can feel like a disconnected industry.

Customers 52

Customers Clients Education Contact 52

Hubspot

OCTOBER 22, 2021

No matter the industry, small businesses need to protect their work and assets. While small business insurance can seem like a burden, it’s an important part of doing business. But how much should you be paying for business insurance? Importance of Small Business Insurance. How Much Does Small Business Insurance Cost?

Real Estate 74

Real Estate Construction Legal Retail 74

Search Engine Land

NOVEMBER 6, 2023

How to build an insurance policy that keeps your brand in the mix. Use user-generated content as an insurance policy On the opposite end of the content spectrum, we have user-generated content (UGC). Follow your favorite industry sources closely. In this article, I’ll take a look at: Where SGE currently stands.

UX 117

UX Represent Education Strategize 117

Martech

MARCH 13, 2024

If it’s a bank or an insurance company, they’re saying, “I have sales staff everywhere. That’s why industry players who have vertical context, like the hospitals and others who can try these things, will take this further for the betterment of, you know, overall society. How do I train them?

Hospitality 80

Hospitality Appointment Technology Technology 80

Sales Pop!

APRIL 6, 2022

Your rent, renters insurance, and utilities are examples of indirect expenses for renters. Other indirect expenses typically include mortgage interest, property taxes, home insurance , utilities, and maintenance. Purchase the right insurance. Many entrepreneurs need additional life insurance to protect their loved ones.

Transportation 98

Transportation Legal Education Service 98

SaaStr

OCTOBER 15, 2023

Prior to joining AgentSync, Robby worked on solving problems for customers in legacy industries at Zenefits (insurance) and Flexport (supply chain). During Robby’s tenure as CRO, AgentSync has grown revenue 27x, raised over $150M, and was most recently valued at $1.2B.

Customers 89

Customers Product Sales Growth 89

Sales Pop!

AUGUST 23, 2022

In addition, this type of car would have expensive insurance needs. High-tech cars like the Tesla Model 3 will also be expensive to maintain and insure. Bio: Shawn Laib writes and researches for the insurance comparison site, USInsuranceAgents.com. Buying it otherwise would siphon too much dough from your business ventures.

Gaming 97

Gaming Presentation Process 97

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. Can you provide a step-by-step outline for a CDP use case that targets lapsed customers? How long should the test run?

Customers 68

Customers Click Through Rate Objectives and Key Results A/B testing 68

Martech

JULY 19, 2021

Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management, insurance and beyond. Your technology stack can be the culprit.

Customers 109

Customers Technology Technology Presentation 109

Partners in Excellence

MARCH 4, 2024

My father sold insurance. Taking a bit of industry knowledge, mixing it with some technical knowledge, understanding constraints on both sides of the deal, and crafting an impactful solution and commercial construct is consulting. He went on to senior positions at Cognizant, CSC/DXC Technologies, Telus International.

Sell 73

Sell Construction Consult Negotiate 73

Sales Pop!

AUGUST 31, 2022

Insurance is one of the basic building blocks of a successful business. And deciding if your company needs a basic business policy, a comprehensive business policy, or commercial auto insurance is up to you and your risks. But life is uncertain, and insurance is created for those uncertainties. It’s for the what ifs.

Real Estate 52

Real Estate Legal Finance Follow-up 52

Sales Pop!

OCTOBER 20, 2022

Many industries demonstrated they were learning as they went through the immediate aftermath of COVID-19. For example, car insurance providers issued coronavirus responses within a few months through refunds and credits. A Basic Business Insurance Policy Might Not Provide Adequate Coverage. Protect Your Company Beyond Insurance.

Government 52

Government Sales 52

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Total leads increased by 21.29% Year-over-Year (YoY), submitted applications rose by 8.92% and submitted insurance premiums grew by 36.31%.

Objectives and Key Results 118

Objectives and Key Results Strategize Legal A/B testing 118

Search Engine Land

NOVEMBER 14, 2022

A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%).

Entertainment 96

Entertainment CTR Sports Legal 96

Martech

JULY 26, 2021

Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management, insurance and beyond. Your technology stack can be the culprit.

Customers 104

Customers Technology Technology Presentation 104

Search Engine Land

JANUARY 18, 2024

Most are facing increasing business costs in 2024, according to Kiplinger, including interest rates, inflation, energy costs, transportation, insurance, travel, building expenses, and technology. Kiplinger predicts some industries may restrict pay raises in the coming year, and some will implement modest pay hikes of up to 4.2%

Transportation 122

Transportation Sports User Experience Technology 122

Salesforce

OCTOBER 6, 2021

Whether it’s for our homes, cars, pets, valuables, health, or lives, we buy insurance for just about everything that’s important to us. Research shows that 73% of consumers want to complete an insurance quote online when looking for coverage — and nearly a quarter say it’s absolutely necessary.

Cross-sell 52

Cross-sell Up-sell Service Contact 52

Salesforce

DECEMBER 16, 2022

When it comes to meeting healthcare consumers’ expectations, health insurers have a lot of room to improve. To learn more about what today’s consumers want, we surveyed nearly 12,000 global healthcare consumers about their expectations of health insurance providers for our latest Connected Healthcare Consumer report.

Healthcare 52

Healthcare Contact Trust Technology 52

Salesforce

NOVEMBER 29, 2023

Insurance companies often sell through a network of brokers or agents who build relationships directly with customers. If the broker or agent represents a number of different insurance providers, they are considered independent. Perhaps you want to break into a new vertical or industry. Independent brokers or agents.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Sales Pop!

FEBRUARY 9, 2022

A critical part of running a successful business is purchasing the right insurance that protects you and your venture from potential risks. In many cases, a basic homeowners insurance policy doesn’t cover business activities or assets in your home. What’s not covered by homeowners insurance. Insurance shopping tips.

Finance 52

Finance Clients Customers 52

Salesforce

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. Three Key Areas Empowering Today’s Insurance Industry. That’s not hard to do if your brokerage has an industry-specific customer relationship management platform (CRM). Something increasingly important for products like Cyber Insurance.

CRM 52

CRM Cross-sell Clients Customer Relationship Management 52

Search Engine Land

APRIL 24, 2024

In most industries, brand bidding can be ineffective. The SaaS industry has used the comparison path with competitor comparison landing pages for a while. Let’s imagine you are in a contract-based industry, such as phone, cable or insurance. Imagine the streaming industry. Let’s look at a second example.

Legal 91

Legal Contract Gambling Lead generation 91

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. As a result, you develop loyalty and trust to motivate future conversions.

Repeat business 114

Repeat business Trust Start-ups Market share 114