Partners in Excellence

SEPTEMBER 12, 2023

If we are in the SaaS world, we look at other SaaS companies, copying and emulating each other–and soon we are all doing the same things. If we are in the SaaS world, we look at other SaaS companies, copying and emulating each other–and soon we are all doing the same things. It may be difficult to recognize.

Service 115

Service Start-ups Up-sell Customers 115

Martech

SEPTEMBER 20, 2023

From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. Absolutely.

Agriculture 115

Agriculture Pitch Healthcare Technology 115

Search Engine Land

DECEMBER 4, 2023

Almost overnight, people began using it to write emails, blog posts, code, and ad copy. Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Built on OpenAI’s GPT-3.5

Objectives and Key Results 125

Objectives and Key Results Campaign Launch Strategize 125

Martech

MARCH 13, 2024

Before AI, copywriting involved a labor-intensive and time-consuming task of brainstorming and drafting numerous versions to find the most compelling copy. With AI-driven copywriting, we save time and generate many creative options, allowing us to select the most effective copy tailored to different audiences and contexts.

Drivers/motivators 113

Drivers/motivators Technology Technology Launch 113

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Salesforce

MAY 6, 2024

No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. In the absence of national regulation, individual states have stepped up.

Legal 116

Legal Territory Trust Technology 116

Search Engine Land

JANUARY 22, 2024

An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. He gained over a million monthly visitors. He told everyone about it. They got a manual action.

Engineering 130

Engineering Legal Education Trust 130

Search Engine Land

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself. Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different opponents and play styles. Why is the position-less marketer possible?

Sports 100

Sports Assembly Line Campaign Technology 100

Salesforce

DECEMBER 6, 2023

When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Regardless of your role, you might have to create conversational copy or interactive flows for your product or for prompt testing. People were already on the fence about automation and chatbots.

Conversion 126

Conversion Technique Represent Launch 126

Heinz Marketing

JUNE 11, 2022

6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. And while all these could influence conversions, chances are, the real culprit is your copy. Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy. Invention, Innovation, Improvement. globally by 2028.

B2B 115

B2B E-commerce Sales Growth 115

Martech

SEPTEMBER 22, 2023

Either train content/creative leads on how to use their marketing automation platform or design a content operations flow where those colleagues “stayed” in their native platforms and produced copy/assets. Over time, this led to a whole series of martech innovations. Part 1 is here and Part 2 is here. Register free.

Government 118

Government CRM Campaign Launch 118

ClickFunnels

JANUARY 31, 2022

From an Instagram novice with a couple of hundred followers to Twitter celebrities with verified accounts and millions of followers, everyone is out there looking for the perfect recipe to bake the cake of success. But the question is, who can you trust when it comes to sustaining your business? So, who will you trust when it comes to that?

Trust 246

Trust Follow-up Presentation Service 246

Partners in Excellence

JULY 6, 2023

Given that history, why would anyone ever pair the words, “sales” and “innovation?” We help customers innovate, to imagine a more effective way to achieve their goals, to eliminate or reduce the challenges they face in doing their jobs, to grow and achieve their dreams. We sell change!

Sales 88

Sales Quota Pitch Start-ups 88

Martech

MARCH 20, 2024

Jennings threw a touchdown pass and caught one himself. Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different opponents and play styles. These are elite performers — superhumans — resemble bionic individuals capable of excelling in diverse roles with exceptional skill and adaptability.”

Sports 81

Sports Assembly Line Campaign Technology 81

Partners in Excellence

MARCH 25, 2021

We are tempted to copy or emulate what they do, thinking, “If they are that successful, if we did the same things, we will be successful, as well.” In the very best case, we may see some improvement, but we will never reach the levels of performance of those we copy. Copying is simply laziness and sloppy thinking.

Up-sell 137

Up-sell Sell Process Customers 137

Search Engine Land

FEBRUARY 29, 2024

You can test ad copy, bid strategies and campaign structures. Stay attuned to nuances and leverage past successes while remaining flexible and innovative. In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class?

Finance 117

Finance A/B testing Campaign Retail 117

JBarrows

JULY 18, 2021

Hang details how diversity, innovation, and creativity come into play in this new age of Gen Z sellers and buyers, especially as we re-enter into this “hyper hybrid world”. The post Podcast 206: Hang Black on Diversity and Intentionality in Sales Copy appeared first on JB Sales. If you made it this far, you’re the best.

Networking 147

Networking Sales Customers 147

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months.

UX 129

UX Manufacturing Clients Growth 129

Search Engine Land

AUGUST 4, 2023

The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. Why we care. A comprehensive guide.

Objectives and Key Results 98

Objectives and Key Results Campaign Engineering Conversion 98

Partners in Excellence

JUNE 28, 2022

Innovation is critical for all of us. It enables us to… well, innovate. Innovation underlies change. A lot is written about innovation. Much of it focuses on disruptive innovation. Disruptive innovation probably overlaps, significantly, with invention. But there is a huge gray area in innovation.

Manufacturing 84

Manufacturing Non-Profits Represent Retail 84

Salesforce

APRIL 9, 2024

Andy Cotgreave, senior data evangelist, Salesforce Link Copied Big data grew so fast and became so unwieldy that an entire industry emerged to help companies parse and analyze it. Known facts cannot be marshaled and presented in such [a] manner as to be effective,” he wrote more than 100 years ago. It’s a far cry from where we’ve been.

SQL 110

SQL Retail Service Represent 110

Martech

OCTOBER 4, 2023

Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT.

Campaign 138

Campaign Technology Technology Growth 138

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This article explores six types of AI use cases in marketing, each offering a unique contribution.

Technology 142

Technology Technology Campaign Technique 142

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. “Marketing School” is the answer.

Gambling 108

Gambling B2B Launch Drivers/motivators 108

SaaStr

AUGUST 19, 2023

Grab your copy at [link] Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. Is a good product enough to win in the market today? However, building and nurturing a community takes time – relationships cannot be an afterthought.

Government 83

Government Launch B2B Growth 83

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months.

Objectives and Key Results 111

Objectives and Key Results UX Manufacturing Technology 111

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad. It reflects an occurrence.

B2B 140

B2B Campaign Technology Technology 140

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Relationship building 116

Relationship building Niche Contact Trust 116

Partners in Excellence

SEPTEMBER 20, 2019

Innovation is important. So we struggle to innovate. We tend to think of “innovation” as radically new and disruptive. These type of innovations are, relatively, few and far between. Sometimes, what we think is innovation, really isn’t—or it isn’t innovation that can have an impact.

Manufacturing 88

Manufacturing Entertainment Sports Technique 88

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 125

Technology Technology Government Legal 125

SaaStr

OCTOBER 20, 2023

It was exciting then, even though it’s old hat now — an extraordinary leap forward in innovation when released. Product Market Fit Wasn’t Quite There For such an innovative and rapidly growing company, it’s important to remember that every company, no matter how successful, starts at the beginning with trying to find product market fit.

Growth 97

Growth Launch Territory Legal 97

Iannarino

JULY 12, 2021

The proponents of this approach believe that it’s the best way to make a sales call—and that best practices endure forever, immune to innovation or improvement. Once I created a list of all the reasons that would cause a client to change, then gave copies to all the salespeople on my team so they could keep track of our clients’ problems.

Cold Call 299

Cold Call Clients Follow-up Prospecting 299

Salesforce

FEBRUARY 23, 2024

When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. What is conversational AI? Many of the same rules of conversational interaction still apply.

Conversion 69

Conversion Technique Represent Process 69

ClickFunnels

DECEMBER 27, 2022

Opt-in form copy that emphasizes that this ebook is FREE. , The post 3 Awesome E-book Landing Pages That Convert Like Crazy appeared first on ClickFunnels. So you have an ebook. But what’s the best way to get it in front of your dream customers? Need some inspiration? This enables you to then sell your products and services to them via email.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Partners in Excellence

JUNE 22, 2022

What if we started a conversation, “In working with customers not like you… ” The difference between these conversations is the difference between improvement and innovation. Learning from customers “like you,” enables us to copy, it enables them to see things others are doing, and gain from doing those things.

Customers 56

Customers Manufacturing Sports Conversion 56

Partners in Excellence

OCTOBER 21, 2022

I think the primary reason is “innovation.” ” If we are to maximize our ability to grow, if we want to lead in our markets, we need to innovate. As a result, we end up copying each other, perhaps getting some incremental improvement. It seems everything in my feed is dominated by “SaaS Selling.”

Cross-sell 88

Cross-sell Quota Sales Up-sell 88

Lead Fuze

NOVEMBER 10, 2023

Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. Capitalizing on AI for Marketing Innovation The realm of digital marketing has seen significant advancements with artificial intelligence tools like ChatGPT.

Campaign 52

Campaign Promote Follow-up Engineering 52