innovation-and-copying 
Partners in Excellence
JUNE 6, 2022
Too often, we think we are innovating, when all we are doing is copying. We look at our competitors, seeing what drives their success and we copy them. Whether it’s the same tools, programs, methods, content, we think we innovate by copying. Innovation is never copying. Innovation is important.
STAR Results
AUGUST 2, 2021
They will utilize the agency’s expertise to develop creative materials and programs, write impactful copy and develop strong product positioning. Fearless sales leaders know that business success is defined as achieving an objective or goal. Facilitating peak performance. Sales leaders believe it is their job to develop their sales managers.
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Martech
APRIL 10, 2024
These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. But those days are over.
Partners in Excellence
FEBRUARY 1, 2022
How do we innovate in selling? ” What amazed me was, most of the discussion in response to Steve’s comment was, “SDRs have always been entry level people, we can’t change that… ” When we do try to innovate, too often, we look in the wrong places. That’s not innovation, it’s copying.
Partners in Excellence
SEPTEMBER 12, 2023
If we are in the SaaS world, we look at other SaaS companies, copying and emulating each other–and soon we are all doing the same things. If we are in the SaaS world, we look at other SaaS companies, copying and emulating each other–and soon we are all doing the same things. It may be difficult to recognize.
Salesforce
MAY 6, 2024
No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. In the absence of national regulation, individual states have stepped up.
Martech
SEPTEMBER 20, 2023
From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. Absolutely.
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