Martech

APRIL 30, 2024

Here is why and how to do it. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness.

Strategic planning 109

Strategic planning Technology Technology Strategize 109

Martech

MAY 16, 2024

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. This road map leads to a dead end,” Evan Greer, the director of Fight for the Future, an advocacy group, said in a statement, and calling the plan “pathetic.”

Profit margin 64

Profit margin Government User Experience Technology 64

Partners in Excellence

MARCH 12, 2024

It isn’t the smarmy, pushy approach using sleazy tricks and gimmicks that unfortunately is how it’s still perceived by many. It isn’t the smarmy, pushy approach using sleazy tricks and gimmicks that unfortunately is how it’s still perceived by many. It affords a great deal of freedom along with direct accountability.

Sell 122

Sell Assembly Line Territory Sports 122

Salesforce

MAY 3, 2024

It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Back to top.)

Finance 52

Finance Pitch Legal Repeat business 52

Partners in Excellence

APRIL 26, 2024

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We develop strategies, contingency plans, prep and rehearse. We may not prepare well, winging it. It was a little thing. We obsess about how we succeed.

CRM 125

CRM Presentation Meeting Closing 125

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Product 109

Product Objectives and Key Results Strategize Technology 109

Martech

DECEMBER 14, 2023

Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure.

Government 110

Government Strategic planning Strategize Technology 110

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently.

Objectives and Key Results 128

Objectives and Key Results Strategize Government Technology 128

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. 32% of CEOs trust their CMOs.

Trust 115

Trust Objectives and Key Results Campaign Finance 115

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Technology 95

Technology Technology Campaign Education 95

Partners in Excellence

MAY 1, 2024

He always said, in a very affected accent, “It’s better to look good than feel good” and “You look marvelous…” Reflecting on our conversation and the performative aspects of selling, it seems too many are living by a mantra, “It’s better to look good than do good.”

Technology 115

Technology Technology CRM Pipeline 115

Martech

MARCH 12, 2024

Is it important? Can it impact our business? It depends on the industry. It won’t just appear, it’s not clean and simple like other marketing channels. It can be done. But if you don’t look…you won’t find it. Is it strategic? Your goal is to investigate the possibilities. Do we have a strategy?

B2B 90

B2B Strategize Networking Promote 90

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked). It’s time to act. Make sure it integrates with your analytics solution.

Territory 125

Territory Consult Price Start-ups 125

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Sometimes, the same word from two different executives means a totally different thing.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Campaign Strategize 101

Salesforce

OCTOBER 23, 2023

AI is having its moment. And not just in terms of our product and how we can enhance it, but also across the enterprise in terms of the efficiencies in our operations, our organization, and our structure. Key takeaways: Understand the technology so you can apply it to the right use cases. What are the jobs to be done?

Government 121

Government Teamwork Sports Strategize 121

Search Engine Land

SEPTEMBER 12, 2023

This increased activity makes it a great time to spot data trends – and quickly test new ideas. I recently worked on a test during peak season for a client, and it doubled revenue per session in a quick experiment, which might have taken weeks to achieve at another time of the year. Keep it simple. The secret?

Gaming 141

Gaming Campaign Clients Start-ups 141

Search Engine Land

APRIL 5, 2024

.” That one hurts to read, doesn’t it? It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.” The issue was not hiding in plain sight, and the client hadn’t known about it before. You want to know about the status quo.

Hospitality 101

Hospitality Consult Clients Construction 101

Partners in Excellence

NOVEMBER 10, 2023

Recently, in conversations with clients and other groups, I’ve been stunned at how few have performance plans in place for their people. Having been raised in organizations that valued performance planning, I had assumed these were common place. These plans help each assess whether we are doing our jobs and achieving our goals.

Quota 117

Quota Teamwork CRM Pipeline 117

Search Engine Land

APRIL 5, 2024

It’s also valuable to look outside of the industry. The late Daniel Kahneman, a Nobel Prize winner, published this classic book over a decade ago, yet it still applies today. This book urges its readers to harness the power of deliberate, “slow” thinking amidst a fast-paced, “noisy” world.

Drivers/motivators 121

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 121

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. A decrease in long-tail traffic.

CTR 120

CTR UX User Experience Engineering 120

Martech

MAY 13, 2024

Without the internal experience to execute, we went meta and turned to industry communities to learn about community building. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate.

Growth 109

Growth B2B Launch Follow-up 109

SaaStr

SEPTEMBER 25, 2023

However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads. Passi continues, “So we’ve often found that sales and marketing are on two different pages because they are executing and working in complete silos, and they’re not project planning together.”

Objectives and Key Results 105

Objectives and Key Results Lead generation Sales Campaign 105

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. The most important part of your website will be the content on its pages. Speaks to your target audiences.

Objectives and Key Results 137

Objectives and Key Results Campaign Launch Follow-up 137

Sales Hacker

OCTOBER 27, 2023

It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Examples of ways to execute this: Direct ways. This week is brought to you by Demandbase: Hit Your Revenue Goal.

Pipeline 93

Pipeline GTM Cross-sell Sports 93

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Strategize 121

Strategize Campaign Technology Technology 121

Martech

JANUARY 18, 2024

She started the year facing a daunting challenge: her organization’s martech stack was a patchwork quilt of solutions, each operating in its own silo. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Promoting an innovative culture.

Strategize 113

Strategize Growth Technology Technology 113

Martech

MARCH 26, 2024

The challenge for modern businesses is to fully recognize and leverage this potential by integrating martech teams into strategic planning discussions from the onset, unlocking opportunities for innovation, growth and competitive advantage. Here are ways it can help other business functions.

Customers 102

Customers Strategic planning Strategize Appointment 102

Partners in Excellence

APRIL 16, 2024

It involved interviews of senior sales executives. I had piloted the concept through interviews with dozens of executives, but we needed to see how students would be able to implement the program. Each was a senior sales executive responsible for $100s of millions to billions in revenue. It all started my freshman year.

Sell 113

Sell Pitch Account management Up-sell 113

Search Engine Land

JANUARY 4, 2024

Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. It also presents a promising opportunity for advertisers to connect with younger audiences, who are increasingly shifting from traditional TV to streaming services. Mike Fisher, Executive Director, Investment Innovation, GroupM U.S.

Campaign 103

Campaign Launch Service Presentation 103

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Manufacturing 121

Manufacturing Promote Pipeline Technique 121

Search Engine Land

APRIL 26, 2024

It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. This isn’t always clear-cut, and it’s important to carry out in-depth analysis and review things critically. It’s important to gain this awareness and use it alongside your data.

X-functional 123

X-functional User Experience UX Follow-up 123

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email.

Launch 107

Launch Product GTM Education 107

Sales Hacker

SEPTEMBER 22, 2023

Anyway, let’s get into it. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution.

GTM 89

GTM X-functional Inside sales User Experience 89

Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. Sound familiar ?)

X-functional 98

X-functional Objectives and Key Results Meeting Engineering 98

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., How has it been for you?

Retail 103

Retail Price Customers Process 103

Salesforce

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

Electricity 98

Electricity Agriculture Government Manufacturing 98

SaaStr

MARCH 20, 2024

However, at a practical level, I think you should plan on maybe 50% of the management team turning over if your company brings in a new CEO. It just makes sense. The new CEO is coming in (x) first, to do “better” or at least new things and (y) to do it their way. It has to be this way. Maybe more.

Growth 81

Growth 81