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Language, Words And Mindsets

Partners in Excellence

In some sense, it’s not unusual, every profession has words that help them do their work. When I talk to software developers, I get lost a couple of sentences after they say the word “code… (either the noun or verb).” And within the process, we have all sorts of words to help describe it.

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Generative AI use explodes for RevOps

Martech

Dig deeper: A blueprint for the new automation mindset Why we care. It’s a trend Workato CEO Vijay Tella described in his 2023 book “ The New Automation Mindset.” The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%).

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3 keys for email marketing in 2024: AI, change, learn

Martech

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

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Designing a Copilot? Start with Basics of Conversational AI

Salesforce

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

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5 behavioral strategies to make your content more engaging

Search Engine Land

Understand the power of language and storytelling Whatever industry you are in, we must remember that human beings are not “thinking creatures that feel, but we are actually feeling creatures that think,” as pointed out by Jill Bolte Taylor in her book “My Stroke of Insight: A Brain Scientist’s Personal Journey.” The lesson?

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24 customer experience misconceptions debunked

Martech

There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.

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7 Tips for Powerful Prompt Design

Salesforce

Large language models and generative AI are extremely powerful because they allow us as humans to interact with AI tools in new ways we’ve never had before. But working with large language models, or LLMs , requires prompting. In natural language, we might say “question and answer.”