Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 129

Launch Represent Engineering CRM 129

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Get the newsletter search marketers rely on. Processing.

CTR 90

CTR Campaign Launch Represent 90

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 126

Retail Campaign Drivers/motivators Launch 126

Search Engine Land

AUGUST 30, 2024

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR].

Transportation 98

Transportation Education Angle Healthcare 98

Search Engine Land

JULY 25, 2024

You’ll evaluate all potential channels and networks (e.g., Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Search Engine Land

AUGUST 6, 2024

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Ad network involvement. Networks like RollerAds send ads to this subscriber base. High click-through rates.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. The team saved 1,300 hours simply by automating campaign setup!

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Search Engine Land

SEPTEMBER 9, 2024

Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. YouTube has been growing as a social network and search engine for years. How YouTube descriptions can be used to carry meaning and relevance.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Hubspot

AUGUST 20, 2024

Talk to your network to narrow it down further, and then do another round of research on those. Shortly after Creative Cloud launched, they had 700,000 customers sign up. You can’t solve a big problem all at once. Going back to our B2B buying journey , start with a full picture of all the options that fit your priorities and goals.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

SEPTEMBER 17, 2024

Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots Shout out to the data lakes. It also has “zero copy” capabilities to draw on data from third-party networks such as Databricks and Snowflake. Data Cloud not only works on data already housed in Salesforce applications.

Represent 75

Represent Pipeline Launch Networking 75

Sales Hacker

NOVEMBER 15, 2024

Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Pocus – launched their AI Strategy tool to the general public. More for your eyeballs How to build your GTM strategy from scratch. Three frameworks to consider.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Salesforce

AUGUST 29, 2024

As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn). When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you. First, you’ll gain valuable insights into your community.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “The ability to pull data from a data warehouse directly with the very seamless, automated transitions we facilitate, that for us is relatively new,” Wang said. .

Customers 121

Customers GTM Launch Campaign 121

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. This platform offers programmatic functionality and is designed for in-store retail media networks.

SQL 117

SQL Retail Launch Campaign 117

Salesforce

OCTOBER 28, 2024

Surprisingly, neural networks have the same issue. Neural Networks typically use a pre-defined vocabulary on the order of hundreds of thousands of words. Inevitably, new and rare words arise that the networks struggle to understand and use properly. The intuitive answer: point to it !

Networking 52

Networking Gaming Retail Launch 52

Sales Hacker

DECEMBER 17, 2024

The attendees get to learn and network, and sponsors get to build new connections, and we get to talk to our LPs and our founders. Scott Barker: [42:41] Your new integration probably not, yeah. Guy Yalif: [49:54] It’s incredible you are doing it at the fund. Those are amazing events. Scott Barker: [49:57] Thank you. Just everyone wins.

GTM 102

GTM Engineering Electricity X-functional 102

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users.

Product 104

Product GTM Legal Launch 104

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. billion, your current distribution network can only reach 5 million. and UK to join, it eliminated the account requirement of a school-issued email address and opened its network to any user older than 13 with an email address.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

JULY 26, 2024

I understand there has been launches to help account for their deprecation. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). But honestly, I liked similar audiences.”

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Search Engine Land

JULY 23, 2024

I understand there has been launches to help account for their deprecation. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Highspot

FEBRUARY 20, 2025

Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force. They are also an interactive and fun way to meet peers and network with potential customers. They, too, need comprehensive product training to serve customers effectively.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 105

Education Legal Promote Growth 105

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Get comfortable with headcount gaps, constantly recruit, and build a network of potential hires so youre prepared when you need to expand your team. Jason says, Theres no bandaid in leadership.

Strategize 109

Strategize Networking Trust Presentation 109

Hubspot

MARCH 6, 2025

I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails. Networking No one succeeds alone, which is why I believe networking might just be the most important of many vital entrepreneurial skills. Essential Skills Entrepreneurs Need Source 1. Need your first customers?

Cold Call 50

Cold Call Networking Territory Up-sell 50

Martech

FEBRUARY 20, 2025

To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI.

Launch 94

Launch B2C Technology Technology 94

Highspot

MAY 15, 2025

By offering diverse solutions and partnerships, your business can respond swiftly to unexpected market shifts , but only if you align enablement with your partner network’s strengths. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

RingDNA

MARCH 26, 2025

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

Closing 62

Closing B2B Sell Referrals 62

Martech

SEPTEMBER 26, 2024

These employees usually lack the strong media and business networks that make PR services valuable, making it harder to justify the investment. They also require information from various internal stakeholders, such as: The product team for product launches. Short-term focus among marketing leaders at client companies.

Territory 135

Territory Contact Pitch Networking 135

Search Engine Land

JULY 24, 2024

These campaigns have traditionally been launched on social media and then promoted on paid. This is done by developing a network of advocates, collaborating with complementary brands or experts, and using a variety of distribution methods that all come back to support search objectives at the end of the day.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Hubspot

JULY 22, 2025

Cons Fluctuates in call quality depending on the network. Recently, Cognism launched Sales Companion, a feature that surfaces relevant hiring, funding, and intent signals in seconds. Reduces manual data entry through CRM integrations. Improves team performance with sentiment analysis. Accelerates onboarding with an intuitive interface.

Objectives and Key Results 59

Objectives and Key Results Price Follow-up CRM 59

Sales Hacker

JANUARY 13, 2025

Finding someone with an unwavering drive and a network to kickstart that first high-caliber team. Key characteristics: They should be capable of hiring and leading a cohesive team, ideally from their existing network, to ensure trust and alignment. Create – launched AI Templates to make building even more accessible.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Hubspot

DECEMBER 11, 2024

For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Modern ML approaches include: Neural networks : Identifying hidden patterns in customer behavior. Market Research (customer surveys, focus groups).

Technique 36

Technique Retail Pipeline SQL 36

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. However, since that campaign launched, research shows that eco-positioning is no longer top of mind for our brand and customers. hours per week per employee!)

Government 80

Government Legal Strategize Campaign 80

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. We’ve already taken on senior responsibilities, mentored peers, and built strong networks across the org.

Cold Call 52

Cold Call Strategize Pipeline Represent 52

Martech

NOVEMBER 12, 2024

The end of the era of cheap and easy money launched a new wave of C-suite thinking about GTM. One of the most sophisticated examples of this new scrutiny is GTM, a large network of causes and effects delivered and experienced at scale. That’s what you call it when more than 92% of startups have failed in the past 16 years or so.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124